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Chatterjee, 2010 - Google Patents

Causes and consequences of 'order online pick up in-store'shopping behavior

Chatterjee, 2010

Document ID
15849574864522379107
Author
Chatterjee P
Publication year
Publication venue
The International Review of Retail, Distribution and Consumer Research

External Links

Snippet

The emergence of the Internet as a retail channel has made it cost-efficient for store-based retailers to offer 'order online pick up at store'(OOPS) service via their websites. This paper examines:(a) the role of purchase-occasion-specific goals and constraints on consumer …
Continue reading at www.tandfonline.com (other versions)

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