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Moro-Visconti, 2022 - Google Patents

The Valuation of Trademarks and Digital Branding

Moro-Visconti, 2022

Document ID
1575153923124374634
Author
Moro-Visconti R
Publication year
Publication venue
The Valuation of Digital Intangibles: Technology, Marketing, and the Metaverse

External Links

Snippet

Trademarks (brands) are intangibles that represent distinctive characters (with originality, truthfulness, novelty, and lawfulness as requirements) that identify a good of which they represent quality, provenience, and distinctive capacity. The surplus value that the …
Continue reading at link.springer.com (other versions)

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