Moro-Visconti, 2022 - Google Patents
The Valuation of Trademarks and Digital BrandingMoro-Visconti, 2022
- Document ID
- 1575153923124374634
- Author
- Moro-Visconti R
- Publication year
- Publication venue
- The Valuation of Digital Intangibles: Technology, Marketing, and the Metaverse
External Links
Snippet
Trademarks (brands) are intangibles that represent distinctive characters (with originality, truthfulness, novelty, and lawfulness as requirements) that identify a good of which they represent quality, provenience, and distinctive capacity. The surplus value that the …
- 238000011156 evaluation 0 abstract description 26
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