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Selçuk et al., 2013 - Google Patents

Optimal keyword bidding in search-based advertising with target exposure levels

Selçuk et al., 2013

Document ID
13172938340017072766
Author
Selçuk B
Özlük Ã
Publication year
Publication venue
European Journal of Operational Research

External Links

Snippet

Search-based advertising has become very popular since it provides advertisers the ability to attract potential customers with measurable returns. In this type of advertising, advertisers bid on keywords to have an impact on their ad's placement, which in turn affects the …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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