Friendly design

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Tech Brand Identity Design, Social Posts Design, Friendly Brand Identity, Company Social Media Design, Tech Brand Identity, Nature Social Media, Social Media Identity, Network Branding, About Us Design

“The tech-forward, rounded letterforms of the wordmark convey the relaxed, open and conversational nature of Boa,” Senior Designer & Brand Strategist Alanna Walsh tells us, detailing the decisions behind Bandit Design Group’s identity for Boa – a social network for business owners – and the welcoming, lowercase logomark that leads it. “Boa is a space for business owners to talk openly about the highs and lows of their companies,” Walsh continues, which the Sydney-based studio represented…

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HOLOGRAPHIK® on Instagram: "Redesigning a New York-based digital company with the goal of giving more life and personality to their brand. For the brand refresh of Friends from the City, the main two elements that inspired each segment of the brand were a friendly feeling and New York City. This might seem obvious, but it’s important to keep the recognizable aspects of a brand, while updating the visuals and design side of the brand.  We were inspired by the legendary Massimo Vignelli and his work that reshaped the visual identity of the New York subway system. So we utilized the same typography and we aimed to achieve the same colorful and functional feeling for the brand." Vignelli Design, Subway System, City Branding, Instagram Branding Design, Massimo Vignelli, Zine Design, Typography Branding, New York Subway, Brand Refresh

HOLOGRAPHIK® on Instagram: "Redesigning a New York-based digital company with the goal of giving more life and personality to their brand. For the brand refresh of Friends from the City, the main two elements that inspired each segment of the brand were a friendly feeling and New York City. This might seem obvious, but it’s important to keep the recognizable aspects of a brand, while updating the visuals and design side of the brand. We were inspired by the legendary Massimo Vignelli and…

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