Sustainable campaign

Outdoor clothing range Patagonia has launched a UK environmental campaign that will take over Shoreditch, East London for the month of November.

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As she prepares to release her brilliant essay collection, These Precious Days, on 23 November, author Ann Patchett shares an extract with Vogue about a year in which she pledged to give up shopping altogether.

The concept with Adidas is that if you want to make a difference you have to go big. The more you look after the planet, the planet looks after you.

With Black Friday shoppers getting pepper-sprayed at Walmart, it seemed like a good time for advertising to take stock of consumerism gone wild—and perhaps suggest a less selfish approach to holiday shopping. Enter Patagonia.

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"Don't buy this jacket" A few years ago, Patagonia was trying to figure out how to handle Black Friday. They launched a campaign encouraging their consumers not to buy a new Patagonia jacket. Ok, now that's crazy. But, for those aligned with Patagonia's purpose, this makes them want to buy the jacket even more. Patagonia has made some decisions the copycat brands would never have the strength to do Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the…