@Article{info:doi/10.2196/mhealth.3888,
author="Lim, Megan S C
and Wright, Cassandra
and Hellard, Margaret E",
title="The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters",
journal="JMIR mHealth uHealth",
year="2014",
month="Nov",
day="03",
volume="2",
number="4",
pages="e40",
keywords="text messaging; mobile phone; health promotion; program evaluation{\emspace}",
issn="2291-5222",
doi="10.2196/mhealth.3888",
url="http://mhealth.jmir.org/2014/4/e40/",
url="https://doi.org/10.2196/mhealth.3888",
url="http://www.ncbi.nlm.nih.gov/pubmed/25367387"
}