Nothing Special   »   [go: up one dir, main page]

Amazon changes app icon again, ditching that problematic 'mustache'

The old design was slightly reminiscent of a certain dictator.
By Stan Schroeder  on 
Amazon changes app icon again, ditching that problematic 'mustache'
Left: Mustache. Right: No mustache. Credit: amazon/mashable composite

Amazon's got a new iOS and Android app icon again.

The company introduced a new icon for its mobile apps a month ago, replacing the old "shopping cart" icon with one that combined Amazon's smile logo and a blue adhesive tape strip on a brown background, as a nod to Amazon's shipping boxes.

The problem with that design, apparently, was that the adhesive tape strip looked a bit too much like the mustache of Adolf Hitler, which was noticed on social media. The new design is very similar, but the adhesive tape strip has been redesigned to look nothing like a mustache.

Mashable Light Speed
Want more out-of-this world tech, space and science stories?
Sign up for Mashable's weekly Light Speed newsletter.
By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up!
Mashable Image
The new Amazon app icon on iOS and Android. Credit: amazon

Amazon wouldn't officially admit that this was the reason for the change. In a statement to The Verge, the company said it "designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step.”

Frankly, I didn't notice the mustache similarity when I first covered the icon change — though once someone tells you about it, you cannot unsee it. In any case, when your icon design has any similarity to one of the worst persons in history, you probably don't want to wait too long to change it.

Topics Amazon

Stan Schroeder
Stan Schroeder
Senior Editor

Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got more battery-powered gadgets and band t-shirts than you. He writes about the next groundbreaking thing. Typically, this is a phone, a coin, or a car. His ultimate goal is to know something about everything.


Recommended For You
Google Maps is adding new color options for your virtual vehicle icon
Google Maps icon on phone screen

'Queer' review: Daniel Craig tackles William S. Burroughs in hot, heart-wrenching romance
Daniel Craig and Drew Starkey play lovers in "Queer."

Webb telescope clears the haze around a stunning galactic icon
Webb telescope capture of the Sombrero Galaxy

'Pee-wee as Himself' review: Paul Reubens' documentary is a must-see for 'Playhouse' fans
Paul Reubens stares into a mirror in "Pee-wee as Himself" promotional still.

Stephen King is ditching X for Threads
Stephen King attends the premiere of "The Life of Chuck" during the 2024 Toronto International Film Festival

More in Tech
How to watch Kansas City Chiefs vs. Buffalo Bills online for free
Patrick Mahomes of the Kansas City Chiefs

How to watch Kansas City Chiefs vs. Buffalo Bills online
Josh Allen of the Buffalo Bills smiles

How to watch Sinner vs. Zverev online for free
Jannik Sinner of Italy reacts

How to watch Philadelphia 76ers vs. Chicago Bulls online
By Trisha Easto
cb1. dribbles in front of Nicolas Batum #33 of the LA Clippers during a 112-99 Bulls win at Intuit Dome on January 20, 2025 in Inglewood, California.

How to watch Miami Heat vs. Brooklyn Nets online
By Trisha Easto
Nikola Jovic #5 of the Miami Heat reacts after making a basket against the San Antonio Spurs during the fourth quarter of the game at Kaseya Center on January 19, 2025 in Miami, Florida.

Trending on Mashable
NYT Connections hints today: Clues, answers for January 26, 2025
A phone displaying the New York Times game 'Connections.'

NYT Strands hints, answers for January 26
A game being played on a smartphone.

Wordle today: Answer, hints for January 26, 2025
a phone displaying Wordle

How to watch Philadelphia Eagles vs. Washington Commanders online
Jalen Hurts of the Philadelphia Eagles looks on

How to watch Philadelphia Eagles vs. Washington Commanders online for free
Saquon Barkley of the Philadelphia Eagles looks on
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!