Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time when social psychology was in "crisis," and interest in research on attitude change in particular was declining. As we write this, we are aware of six new volumes on persuasion that are in press or in preparation and that should appear over the next few years. In retrospect, it is not so surprising that research on attitudes and persuasion would reemerge as a central concern of social psychology. We believe that human feelings, beliefs, and behaviors, whether in the domain of interpersonal relations (e. g. , marriage, aggression), politics (e. g. , voting, revolution), health (e. g. , following a medical regimen), or economics (e. g. , consumer purchases) are greatly influenced by the evaluations people have of other people, objects, and issues. Furthermore, evaluations (attitudes) are influenced by affect, cognition, and behavior.
Similar content being viewed by others
Keywords
Table of contents (9 chapters)
-
Front Matter
-
Back Matter
Authors and Affiliations
Bibliographic Information
Book Title: Communication and Persuasion
Book Subtitle: Central and Peripheral Routes to Attitude Change
Authors: Richard E. Petty, John T. Cacioppo
Series Title: Springer Series in Social Psychology
DOI: https://doi.org/10.1007/978-1-4612-4964-1
Publisher: Springer New York, NY
-
eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag New York Inc. 1986
Softcover ISBN: 978-1-4612-9378-1Published: 01 October 2011
eBook ISBN: 978-1-4612-4964-1Published: 06 December 2012
Edition Number: 1
Number of Pages: XIV, 264
Topics: Cognitive Psychology, Communication Studies, Sociology, general