Overview
- First and defining book for the field of Pervasive Advertising.
- Includes newest technologies from Pervasive Computing, as they can be applied to advertising.
- First book on advertising to bring together authors from Pervasive Computing and Marketing.
- Combines presentation of new technologies with experiences from their application.
Part of the book series: Human–Computer Interaction Series (HCIS)
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About this book
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
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Table of contents (17 chapters)
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Front Matter
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Back Matter
Editors and Affiliations
Bibliographic Information
Book Title: Pervasive Advertising
Editors: Jörg Müller, Florian Alt, Daniel Michelis
Series Title: Human–Computer Interaction Series
DOI: https://doi.org/10.1007/978-0-85729-352-7
Publisher: Springer London
eBook Packages: Computer Science, Computer Science (R0)
Copyright Information: Springer-Verlag London Limited 2011
Hardcover ISBN: 978-0-85729-351-0Published: 22 September 2011
Softcover ISBN: 978-1-4471-2679-9Published: 27 November 2013
eBook ISBN: 978-0-85729-352-7Published: 21 September 2011
Series ISSN: 1571-5035
Series E-ISSN: 2524-4477
Edition Number: 1
Number of Pages: X, 366
Topics: User Interfaces and Human Computer Interaction, Multimedia Information Systems, Computer Appl. in Social and Behavioral Sciences