Abstract
Communication networks are known to exhibit asymmetric influence structures, constructed of a spectrum from highly influential individuals to highly influenced individuals. Information Processing Capacity (IPC) determines the level of responsiveness expressed by individuals when communicating with others in such networks. In this study, we explore the asymmetric influence structure of GitHub’s cryptocurrency developer community and show how it affects the IPC of the users in such networks. We use an agent-based model of information diffusion and conversation based on dynamic individual-level probabilities extracted from data on activity from cryptocurrency-related GitHub repositories. In this model, users that receive notifications from their neighbors at a rate above their IPC enter an overloaded state. We show that users who are influenced substantially more than they influence other users are typically expected to be overloaded and constantly experience lower IPC. In other words, these users are influenced more than they are able to express this magnitude of influence toward their neighbors. These results have potential implications in the design of viral marketing and reducing the harm of misinformation campaigns.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
Notes
- 1.
Fork and Watch actions.
- 2.
Issues, IssueComment, Push, PullRequest, PullRequestReviewComment, CommitComment,Gollum actions and comment.
References
Backstrom, L., Bakshy, E., Kleinberg, J.M., Lento, T.M., Rosenn, I.: Center of attention: how facebook users allocate attention across friends. ICWSM 11, 23 (2011)
Bauer, T.L., Colbaugh, R., Glass, K., Schnizlein, D.: Use of transfer entropy to infer relationships from behavior. In: Proceedings of the Eighth Annual Cyber Security and Information Intelligence Research Workshop, p. 35 (2013)
Bickart, K.C., Hollenbeck, M.C., Barrett, L.F., Dickerson, B.C.: Intrinsic amygdala-cortical functional connectivity predicts social network size in humans. J. Neurosci. 32(42), 14729–14741 (2012)
Dunbar, R.I.: The social brain hypothesis. Evol. Anthropol.: Issues, News, Rev.: Issues, News, Rev. 6(5), 178–190 (1998)
Eppler, M.J., Mengis, J.: The concept of information overload: a review of literature from organization science, accounting, marketing, mis, and related disciplines. Inf. Soc. 20(5), 325–344 (2004)
Feng, L., Hu, Y., Li, B., Stanley, H.E., Havlin, S., Braunstein, L.A.: Competing for attention in social media under information overload conditions. PloS One 10(7), e0126090 (2015)
Gomez-Rodriguez, M., Gummadi, K.P., Schoelkopf, B.: Quantifying information overload in social media and its impact on social contagions. In: ICWSM, pp. 170–179 (2014)
Gonçalves, B., Perra, N., Vespignani, A.: Modeling users’ activity on twitter networks: validation of dunbar’s number. PloS One 6(8), e22656 (2011)
Gunaratne, C., Baral, N., Rand, W., Garibay, I., Jayalath, C., Senevirathna, C.: The effects of information overload on online conversation dynamics. Comput. Math. Organ. Theory 26(2), 255–276 (2020). https://doi.org/10.1007/s10588-020-09314-9
Gunaratne, C., Senevirathna, C., Jayalath, C., Baral, N., Rand, W., Garibay, I.: A multi-action cascade model of conversation. In: 5th International Conference on Computational Social Science (2019)
Hill, R.A., Dunbar, R.I.: Social network size in humans. Hum. Nat. 14(1), 53–72 (2003)
Hodas, N.O., Lerman, K.: How visibility and divided attention constrain social contagion. In: Privacy, Security, Risk and Trust (PASSAT), 2012 International Conference on and 2012 International Confernece on Social Computing (SocialCom), pp. 249–257 (2012)
Kanai, R., Bahrami, B., Roylance, R., Rees, G.: Online social network size is reflected in human brain structure. Proc. R. Soc. B: Biol. Sci. 279(1732), 1327–1334 (2011)
Kang, J.-H., Lerman, K.: La-CTR: a limited attention collaborative topic regression for social media. In: Twenty-Seventh AAAI Conference on Artificial Intelligence (2013)
Kang, J.-H., Lerman, K., Getoor, L.: La-IDA: a limited attention topic model for social recommendation. In: International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction, pp. 211–220 (2013)
Li, P., Sun, Y.: Modeling and performance analysis of information diffusion under information overload in facebook-like social networks. Int. J. Commun. Syst. 27(9), 1268–1288 (2014)
Miritello, G., Lara, R., Cebrian, M., Moro, E.: Limited communication capacity unveils strategies for human interaction. Sci. Rep. 3, 1950 (2013)
Saadat, S., Gunaratne, C., Baral, N., Sukthankar, G., Garibay, I.: Initializing agent-based models with clustering archetypes. In: International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction and Behavior Representation in Modeling and Simulation, pp. 233–239 (2018)
Sarter, M., Gehring, W.J., Kozak, R.: More attention must be paid: the neurobiology of attentional effort. Brain Res. Rev. 51(2), 145–160 (2006)
Schreiber, T.: Measuring information transfer. Phys. Rev. Lett. 85(2), 461 (2000)
Smit, A.S., Eling, P.A., Coenen, A.M.: Mental effort causes vigilance decrease due to resource depletion. Acta Psychol. 115(1), 35–42 (2004)
Stiller, J., Dunbar, R.I.: Perspective-taking and memory capacity predict social network size. Soc. Netw. 29(1), 93–104 (2007)
Stonedahl, F., Rand, W., Wilensky, U.: Evolving viral marketing strategies. In: Proceedings of the 12th Annual Conference on Genetic and Evolutionary Computation, pp. 1195–1202 (2010)
Stonedahl, F., Wilensky, U.: Behaviorsearch [computer software]. In: Northwestern University, Evanston, IL, Center for Connected Learning and Computer Based Modeling (2010). http://www.behaviorsearch.org
Ver Steeg, G., Galstyan, A.: Information transfer in social media. In: Proceedings of the 21st International Conference on World Wide Web, pp. 509–518 (2012)
Wilensky, U., et al.: Center for connected learning and computer-based modeling. In: Northwestern University, Netlogo (1999)
Acknowledgements
We thank Leidos for providing data and DARPA SocialSim grant (FA8650-18-C-7823) for funding us to perform this study.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Baral, N., Gunaratne, C., Jayalath, C., Rand, W., Senevirathna, C., Garibay, I. (2021). Negative Influence Gradients Lead to Lowered Information Processing Capacity on Social Networks. In: Yang, Z., von Briesen, E. (eds) Proceedings of the 2019 International Conference of The Computational Social Science Society of the Americas. CSSSA 2020. Springer Proceedings in Complexity. Springer, Cham. https://doi.org/10.1007/978-3-030-77517-9_16
Download citation
DOI: https://doi.org/10.1007/978-3-030-77517-9_16
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-77516-2
Online ISBN: 978-3-030-77517-9
eBook Packages: Physics and AstronomyPhysics and Astronomy (R0)