Abstract
Scandinavia is a patchwork of Northern European nation states that form a cultural and regional entity that is very distinct from the rest of Europe. They deeply embedded design in every facet of their culture, from a piece of print media to huge city planning, in which kind of strategy in structure countries also promote a common national belief, values, and attitude in addition to driving togetherness among societies and helping to create national unity. Instead of creating unity in societies, this idea also results in a cultural comprehensive overview of functions and aesthetics to present democratic values, pragmatism, social equality, ingenuity, and resourcefulness. The other successful country based on cultural adaption in design, Japan, has a long history of combining the newest technology with clever, striking, and intricate design aspects. Japanese products that are deeply rooted in the concept of lifestyle and reflect the personalities of their designs in return, result in the traditional aesthetic of monozukiri, or “the art of making things”. In this case, the appreciation of design is elevated because design expresses national and local character, and character of the individual to pursue a common nature and this linkage of relations generates social development and fulfills their people’s needs. From both Scandinavian and Japanese design, it can be stated that they have gloriously created their national unity through design. There are no permanent studies of formulation of country’s design DNA, however, this research tries to search for Malaysian product DNA using a genetic algorithm as a generative tool that will indirectly share common features and appreciate the Malaysian identity.
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Acknowledgments
The authors gratefully acknowledge the contributions of MIMOS designers, Universiti Teknologi MARA (UiTM) for funding this research under the Excellence Fund, and Research Management Centre for the administrative support.
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Yusof, W.Z.M., Misri, I., Yahaya, M.F. (2016). Genetic Algorithm as a Generative Tool to Search for Malaysia Product Design DNA. In: Abidin, S., Legino, R., Noor, H., Vermol, V., Anwar, R., Kamaruzaman, M. (eds) Proceedings of the 2nd International Colloquium of Art and Design Education Research (i-CADER 2015). Springer, Singapore. https://doi.org/10.1007/978-981-10-0237-3_13
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