About Us
Online since 2006, LCB is an award-winning site offering comprehensive gambling
information and unbiased player feedback.
Our Mission
To Bring More Value To The Player
The LCB Story
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2006
LCB is born!
Before there was an “Us” it is important to mention there was a “me”, You will often see me (LCB Admin) in red text on the bottom of the forum page in the Users Online section, I am an Australian and started the site one evening late in 2006. In 2000 I was just out of college (university) and landed a job as a Flash developer working 12 hours a day at an online start-up company. The company quickly grew giving me the insight and knowledge needed to venture out and start my own business, LCB, in 2006.
Established in 2006, LCB has become an award-winning site, dedicated to delivering reviews on more than 1,900 online casinos, and over 2,500 exclusive and casino bonuses, while providing access to more than 260 casino representatives on the forum, over 7,000 games reviews and 6,000 free games to enjoy, tournaments and contests. It is also the largest online casino forum, with more than 130,000 registered members.
The other part of the “Us” is the members because without their feedback, first-hand player comments, helpful tips, sharing promotional offers and Bonuses we wouldn’t be nearly as successful as we are today. We are proud to have anywhere between 300,000 to 2,000,000 visitors in a single month depending on the time of year and search engine results. We broke our own record at the forum with the Most Online Ever – 21,727 members and guests in one day
After experiencing great success with LCB, the team expanded, launching a new site, CasinoListings, in 2007. It all started with two men wanting to share their sound knowledge and expertise with those who are great fans of online gambling. The goal was to create an informative site where players could familiarize themselves with trusted online casinos, casino bonuses and the latest gambling news. It would also give members the chance to share their experiences with fellow players.
“Most Online Ever - 21, 727 members and guests in one day.”
Poker and sports fans can expect the same treatment as well. LPB conveniently delivers the biggest and best poker bonuses, along with poker tournaments and exclusive offers from the best poker rooms. LSB, on the other hand, provides a community in which individuals can place bets on sporting events, while also offering a wide range of news, evaluations, and promotional offers regarding sporting events. There is no need for avid gamers to waste their time or money; each of these sites are only a few clicks away.
2009Launching 3 more sites!
Three more sites followed the launch of CasinoListings in 2009: Latest Bingo Bonuses (LBB), Latest Poker Bonuses (LPB), and Latest Sportsbook Bonuses (LSB). All three sites provide players with information regarding bingo, sports betting and poker. Bingo lovers will find their niche at LBB, which incorporates reviews of over 300 bingo sites, complete with player ratings and comments. A bingo forum also allows players to interact with one another.
2011Launching Casino Slots!
In 2011, LCB owners and marketing manager, collaborated to create yet another site, Casino Slots. Its overall aim was to meet the needs of online players and provide them with a list of trustworthy and credible casinos, along with reviews of the slots they offer. In the pool of online casinos, it’s very hard to choose where to deposit and where to spin the reels. Casino Slots was created with the intention of eliminating this common dilemma among players.
In the late summer of 2011, the LCB Network was busy closing the deal in London for the purchase of Bingo Reviewer. Adding another bingo portal in our corner of the online world of gaming was a perfect enhancement to our collection of brands. The main focal point that drew our attention as the main contender, as well as an important attraction to the bingo community, are the reviews. We invite players to sum up sites too. Remember our slogan “Play it, Rate it. Review it.” Our writers and your input is the honesty that leads our viewers in the right direction.
20123 more sites on board!
The expansion continued with the founding of both No Deposit Bingo and No Deposit Casino in June of 2012. Each site encompasses an extensive, online library, consisting of a plethora of promotions, reviews, and the latest in bingo and casino news. However, the main objective of each site is to select and offer the best bonuses available for both bingo and casino players to take advantage of. Also in 2012, was the addition of free casino games.
2013“Best Casino Affiliate Award”
Not only did LCB’s success materialize in the form of expansion, but recognition as well. At 2013’s iGB Affiliate Awards, held in London, Latest Casino Bonuses scored the title of ‘Best Casino Affiliate’ site of the year. The awards serve as the UK’s most prestigious recognition platform for businesses in the online gaming affiliate industry. In previous years, the site had been shortlisted, but in February 2013, they reached a new milestone.
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iGB Best
Overall Affiliate
2014 -
iGB Best
Casino Affiliate
2013 -
iGB Best
Casino Affiliate
2014
2014At the following year’s iGB Affiliate Awards, LCB being no stranger to the event at this point, scored wins in two separate categories. February 2014 marked yet another impressive feat for the team, as it won ‘Best Casino Affiliate’ for the second consecutive year in a row, with the addition of the prized, ‘Best Overall Affiliate’ title. Judges based these wins on the team’s dedication to the industry, overall depth of content on the site, and library of offers available to its members.
Fast-forward to May 2014, and LCB acquires, ‘OnlineBlackjack.com.’ This online portal was created for both amateur and professional blackjack players, and features detailed articles on blackjack strategies, paired with honest evaluations for online and land-based games. Members can also check out the most recent blackjack-related news to keep up-to-date on this classic table game.
Without taking much of a breath, LCB owners added yet another notch under their belt, in July of the same year, with the addition of GamesandCasino.com. It serves as a compilation of the highest-rated casinos, with nearly 7,000 pages updated regularly with breaking casino news, select casino games, and brand new slots.
The excitement continued, and a massive benchmark was achieved in September 2014, with the purchase of Wizard of Odds, Wizard of Vegas, and Wizard of Macau. Founder of the sites, Michael Shackleford, made a deal with the owner of LCB, selling all three sites he had established nearly 20 years prior. Shackleford has remained on as a full-time writer and advisor, working closely with the new owners.
Only a few months later, the LCB team ended the year with quite a bang. Just prior to the start of the New Year, in December, the site reached a new level of Free Games available to its members. The scale tipped to over 3,000, making it one of the largest libraries of free games out there, available for players to check out, hassle-free.
2015“1000 online casino reviews
3,000 free games
. . .and so much more.”After reaching over 3K free games, and counting, LCB discovered, in February of 2015, just which one of those titles was the favorite among members. The proof came from it having been launched over 2 million times. The title went to Playtech’s Gladiator slot game, which players have consistently given a high rating, resulting in a 4 out of 5 star average, on over 6,000 ratings. Perhaps it’s the game’s massive $1,250,000 maximum jackpot that helped do the trick.
70k Members!
As the New Year unfolded, it didn’t take long for LCB to set yet another record for itself. In January of 2015, the site announced its impressive accumulation of 70,000 members, making it the first milestone of the year. The feat occurred thanks to a U.S. player, who became a member on January 18th, having little idea as to what would ensure as a result.
201680K!
Just over a year after having reached 70,000 members, the site celebrated yet another achievement. In basically a year’s time, the site had accumulated yet another 10,000 members, giving it a grand total of 80K by February 2016. It served as a major event for the LCB team and its followers, and each moment of the countdown to 80K was captured via a live feed, as each newly registered member was announced. When the eighty-thousandth member was finally announced, it’s safe to say, absolute chaos ensued, as the site celebrated.
Bj21.com serves as the most recent achievement for LCB owners, acquired in March 2016. It delivers, not only a community for blackjack players, but also doubles as a player advantage with its subscription-based message board. It offers an easy-to-navigate interface, and is an impressive source of information for blackjack, craps, sports betting, poker, and other casino games from gambling expert, and author, Stanford Wong.
Established in 1999 by Ken Smith, (an expert on tournament strategy) has made many milestones in his blackjack career. The LCB Network proudly acquired the website in September 2016. Maintaining the high standards with strategy charts, interactive strategy trainer and the best information out there it remains in tack with the addition of advantage player LV Bear. His long history and ingeniousness is the core reputation of what Blackjackinfo is all about.
As the name implies RealMoneyAction (RMA) is for the serious gambler looking to place cash wagers. Near the end of 2016 LCB makes this its final purchase for the year. We cater to a community of online and land-based players. The main focus is on providing the strategy needed and taking a comprehensive analysis of the odds and house edge. The meat and potatoes of RMA is to assist in sharpening the skills it takes to be a wise gambler. Playing with your hard-earned cash with an interest to profit is what we are all about.
20172017 takes off with a bang after acquiring a new brand added to the LCB stable. World Directory Casino (WCD) is a site that focuses on reviewing casino properties throughout the world and delivering daily news gambling news. Additionally, there are categories for online casinos, sports, poker, racing, and lottery. Our focus is to preserve and keep the same quality intact while enhancing and building upon an influential wealth of resources for the gambling community. We are super excited about taking on this new venture and plan to continue with its strengths and look for ways to enhance the site to provide viewers with more valuable information.
LCB has been busy as a bee enlarging the network with the purchase of KeyToCasino in April. The focus of the site is “less is more” with content that is straightforward and to the point without shortchanging the reader of valuable information. As expressed in its name, the emphasis is placed on “Key” targeting and concentrating on all related gambling elements. Engaging an intercontinental following with a quick comprehension of the latest trends, news, reviews, games and more is what KeyToCasino is all about. Read an exclusive interview with the creator here.
In May 2017, we proudly welcomed our third acquisition of the year. TwoLittleFleas (TLF) is a strong online bingo portal providing guides and site comparisons based on a variety of factors including bonus details, software, new brands and those that are coming soon. The genuine reviews commingled with a lush design fall in line with what we aim to maintain throughout the LCB Network. TLF also highlights casinos, which, among other things, is a feature that we’re excited to take to new heights. Keep your eye on the fleas to see what they get up to next, but be warned - they're sure to rouse a gambling itch that you simply must scratch!
We've always been ones to jump on opportunities rather than hang back, and in March 2017, we saw our chance to ride the wave of online gaming growth in Canada. That's when we swooped in and acquired CanadianCasinos.ca (formerly bestcasinoscanada.com), a small yet top-quality site for players in the region. With core principles like professionalism, transparency, and trust, this portal aligns with our mission to give more value to the players. And for our Canadian pals, we've got you covered! Head over to CanadianCasinos.ca for all the tips and tricks on safe and enjoyable gaming online – from top casinos and banking to bonuses, sports, how-to guides and latest news, the resident team of industry veterans has got it all sorted for you.
Whose bite is bigger than its bark? Ask an affiliate and they’re certain to reply Affiliate Guard Dog (AGD) that’s who! YES, we add yet another site in the LCB Network after procuring ownership in September, 2017. Since our core principals include educating the gambling public, protecting our fellow casino affiliates falls right in place with what we do best. We couldn’t be prouder than to take over this tremendous honor and promise to stay on the same track that AGD was built upon. Reps, management and affiliate owners can congregate and take a bite out of the bad guys in the industry. Of course, we have a few new ideas up our sleeves for continued success.
What draws such enormous traffic to LCB? The answer is simple; we cover every aspect of gambling piquing interest in many different facets of the industry. The LCB library has over 50,000 pages consisting of more than 1000 online casino reviews (and counting), world directory of land-based casino reviews, 3 000 Free games, Jackpot monitor, live dealer, mobile gaming and so much more.
Among some of our most popular sections are the No Deposit Bonuses, Exclusive Bonuses and contests featured on the forum. The LCB loyalty program rewards active members with LCB coins that can be used to redeem valuable gifts in our shop.
100K!
As 2017 is about to slip away, it is as if December said, “hold on not so fast” there is one more major event before putting the year behind us. Imagine, not 25,000 or 50,000 not even 75,000 – folks we have reached a mind-blowing 100,000 registered members! This impressive milestone is one of our all-time most significant achievements for LCB. As a result, we stand taller, smile bigger and aspire to bring to our members the best of the best in the gambling industry. As we look back and reflect on the year ahead, we realize anything is possible and with members like all of you we are destined for more breakthroughs!
2018In the spring of 2018 Gambling Gurus is purchased, joining the network of LCB brands. It is a small affiliate package that distributes a robust collection of material. Its goal is to enlighten players with instruction and the best compilation of promotional offers and bonuses. The simple uncluttered site allows steering through each category a snap. Online and land-based casinos and software are closely examined along with special highlights like Las Vegas, poker, blogs and legendary gambling icons.
Our wheels never stop turning in coming up with ways to show our gratitude for our membership participation. Your activity, feedback, and comments are paramount to us and our community, and that’s the reason we spoil our members with a loyalty program that’s one of the best out there. We have already awarded a staggering 17840 in-shop items from 82 claims. After brainstorming, we are thrilled to introduce our new Leaderboard. It will track the top 5 most active participants throughout the month and reward them with LCB credits to purchase items in our shop. Are you up for the challenge? The benefits keep getting better all the time!
The LCB team has accomplished much since its conception, a decade ago. It began as a success and has seen continued praise over the years with the launchings of over 10 additional sites, which have each created their own, unique identity among the online gambling community. At the moment, things have slowed down a bit, though one never knows what may be right around for the always-creative LCB team.
LCB has partnered with 75 online casinos
Simply put, LCB’s achievements do not come down to “me” or “team”, it’s the “us” that has led to our triumph.LCB.org
2018 brings more positive changes for us! The short and sweet 'LCB' moniker became the official name of the brand in August 2018. By changing domains from LatestCasinoBonuses.com to LCB.org, we took the next step in the evolution of our vast organization, reinforcing the identity of the brand on the global iGaming stage.
For over 100k loyal members and 2 million visitors each month, we have already been 'LCB' long before formally adopting the label. With a decade-long history of excellence and the support of our many followers, we happily and optimistically entered a new stage in the growth of the world's leading gambling portal and casino affiliate.
Moving forward, LCB entered 2019 with a BANG! WE hit yet another milestone - 500 official representatives on board. This number continues to grow and no doubt there will be even more helpful and diligent casino managers eager to assist LCB members directly on the forums.
We amped up our video producing efforts and viral readiness, launching our very own Twitch channel, and releasing new fun, educational and informative videos on a regular basis. Anything from casino reviews and news digests, to guides and entertainment is what you can now enjoy in video format on LCB site, YouTube channel and Facebook page.
2019Liveblackjack.co was acquired late 2019 and as its name suggests provides information on live dealer blackjack. The focus is on online blackjack games and the casinos that offer them.
2020Purchased in January 2020, this website is all about online gambling for South Africans. Focus is on best no banking options for ZA players, no deposit bonus offers, South African friendly online casinos and the available games to play.
2021Purchased in January 2021 this website focuses on the Finnish market. A popular resource for information on Finland's best online casinos, banking options, Pay N Play friendly casinos and much more.
2022160k members!
Time flies! It seems like only yesterday that we launched a small 5-page website, and now at 15 years old, we are celebrating another milestone - 160k forum members! More and more loyal players and gambling fans are recognizing the value of LCB.
LCB Awards Signature iGaming Event
2022 was significant in other ways as well - we launched LCB Awards, our signature event, with a goal to celebrate the best of the best that iGaming has to offer: best casinos, software, live dealer brands, and slot games!
Best Affiliate of the Year!
The summer of this year brought a wonderful recognition - we were named Best Affiliate of the Year at SiGMA Balkans & CIS, the first ever SiGMA iGaming gathering in this region. This was another precious trophy to serve as recognition of our hard work next to three other affiliate awards and numerous nominations over the years.
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The LCB Team
Press About LCB
LCB Awards 2022 shortlists announced, winners to be selected in November
LCB Awards 2022 aims to celebrate excellence in iGaming and award the best casino brands, software and games. Shortlisted nominees in each category are announced to compete for the awards in Malta.
LatestCasinoBonuses moving to LCB.org domain
It is said that a good protein diet can perform miracles, but in case you’re wondering how to build bigger muscles in the casino industry, here’s another approach: switch your domain to org and rebrand your business, only first grow your network beyond any known limits.
LCB Builds up a Community of 100,000 Members
Latest Casino Bonuses, an award-winning portal and favorite gambling source to a worldwide audience, reaches a significant milestone of 100.000 registered members in November 2017.
Bringing More Value to the Online Community
Consistent with the mission to add the most reputable and useful new portals to its network, Latest Casino Bonuses has signed several successful acquisition deals this year. Among them is the merger with KeyToCasino, a promising resource that is bringing unique value to the players.
Latest Casino Bonuses strengthens bingo position with TwoLittleFleas acquisition
LCB has informed that it has moved to strengthen its online bingo inventory by acquiring affiliate website TwoLittleFleas (twolittlefleas.co.uk).
LCB celebrates 10 years
The comprehensive gambling guide breathed its first virtual breath back in 2006, making this year its 10th anniversary.
LCB: The best affiliate website unveiling to date!
Latest casino bonuses (LCB), as you know it, is no more; well not entirely. Everything you loved about it still remains, but now it is simply new, and improved.
Say Hello to the New Latest Casino Bonuses aka LCB
The new look has been unveiled and includes a number of new features starting with an adoption of a secure connection, a new comprehensive gambling restrictions page and custom made forum.
Power Affiliates 2016 – Casino
EGR Digital Marketing releases the list of the most powerful online casino affiliates, Latest Casino Bonuses Affiliate was with no doubt on that list.
LCB Members Launch Playtech’s Gladiator Slot for the 2 Millionth Time
CalvinAyre.com announces that the most popular game on LCB’s ‘Free games’ section is Gladiator which has broken all records being played 2 million times. It is an exceptional opportunity for American players to try out the game.
LatestCasinoBonuses.com Free Play Gladiator Slot Reaches 2 Million
Before It’s News. com announces that the free play Gladiator Slot has been played 2 million times on LatestCasinoBonuses webiste. After 7 years the game is still popular.
LCB Reaches 2,000,000 Plays on Playtech’s Gladiator Free Game
iGamingBusiness releases the news that LCB has accumulated over 3,000 free games that get people talking and visiting the site. Gladiator game powered by Playtech software provider has reached another milestone being played more than 2 million times.
LCB Exceeds 3,000 Free Games
LCB exceeds 3,000 Free Games including free video slots, table games, video poker and many more. Thanks to ratings and comments payers can leave, the whole concept proves to be very helpful and useful.
Another Milestone for LCB: 70k Members Reached
Being famous for its latest promotions, gambling related news, casino reviews, thousands of free casino games, LCB has broken all records welcoming its 70,000th forum member.
Interview with Wizard Of Odds millionaire Michael Shackleford
The news that LCB has purchased the website Wizzard of Odds spread very quickly in the gaming world. Michael Shackleford describes his way from being an entrepreneur with his sites in financial trouble last year, to becoming a millionaire.
20 Essential Hold’em Stats
20 tips on how to maximize your Poker skills and not be affected much by a good luck. Once you memorize most of the tips you can try them out at one of poker casinos.
3000 FREE Casino Games at LCB and Counting
LCB is constantly expanding its list of free casino games and it finally has reached a number of 3,000 casino games from various eminent software providers such as Microgaming, NetEnt, Playtech, etc.
LCB Breaks 3,000 in Free Games
LCB is breaking the limits adding more free games to its list. The games are available on instant version and players can spin the reels of the latest games powered by most famous software providers without spending a single dollar.
Interview with LCB and The Wizard of Odds
Interview with Wizard Of Odds creator, read more about details regarding the future cooperation and contribution to the iGaming industry.
An Exclusive Interview About The Purchase of WizardofOdds and WizardofVegas
How the two casinos were born and how the negotiations between Joshua and Mike were running; what motivated Joshua to purchase Wizzard of Odds are just some of the topics discussed in the interview.
The LCB Network Acquires Wizard of Odds
Purchase of all purchases for the LCB network is definitely acquiring the Wizard of Odds website. The founder of the website Michael Shackleford, will stay on as a full time writer and advisor working closely with the new owners.
Latest Casino Bonuses: Gaming’s Watchdog and More
In the pool of online casinos it’s very hard to decide which one is legitimate and credible. That’s the moment when LCB comes on the scene protecting its members from rogue and untrustworthy casinos.
Latest Casino Bonuses Trusted Affiliate Profile
One of the most professional affiliate websites is definitely Latest Casino Bonuses with its extensive bonus offers, casino review forum etc.
iGB Affiliate Awards Winner - Latest Casino Bonuses
At 2014 iGB Affiliate Awards among 25 winners that were announced, judges decided that LCB is the perfect candidate for Best Affiliate- Casino.
Latest Casino Bonuses - iGB Affiliate Awards 2014
On 7th February eminent online gambling affiliates with champagne celebrated their success at iGB Affiliate Awards that took place in London.
Why Affiliates Cannot Handle Social Media and the Case Study on LCB
Tips on how to advertise on social media without spamming people; what should be done to enhance the good online marketing and what things should be definitely avoided.
Latest Casino Bonuses - iGB Affiliate Winners
Online gambling affiliate industry gathered at the Brewery in London to announce the winners for 201. Latest Casino Bonuses got a reward as the Best Affiliate Casino.
25 Best Gambling Affiliate Portal Designs 2011
Working hard and providing as much value to their players as possible LCB finds its place on the list of 25 Best Affiliate Portal designs.
Barcelona Affiliate Conference
With a fantastic response of over 1400 people, 46% majority voting, the decision was undoubtedly made and the 2011 Affiliate Conference was returned to the Catalan capital, Barcelona.
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