Relax Gaming, a leading iGaming aggregator and supplier of unique content, has significantly bolstered its presence in the Latin American market by partnering with the prominent Chilean brand Betsala. This new agreement will enable Betsala to greatly enhance its offerings to players across Chile by integrating curated content from Relax Gaming’s award-winning portfolio.
Partnership with Betsala
Betsala players will now have access to top-performing titles such as Money Train 4, Temple Tumble, and Beast Mode, which have been major hits in key regulated markets. This partnership marks another significant step for Relax Gaming in the LatAm region, where the company has already established itself as a leading supplier of iGaming content, following a successful launch in Colombia in 2022.
Betsala, launched in 2020, is fronted by Chilean football legend Marcelo Salas, who also serves as a brand ambassador. The partnership aims to provide Chilean players with a comprehensive and engaging gaming experience.
Nadiya Attard, CCO at Relax Gaming, expressed her enthusiasm about the partnership, stating, “We are delighted to partner with Betsala. The LatAm market is one of the most exciting in the world with Chilean players seeking the most comprehensive offerings from suppliers. Partnering with the best brands is important in enhancing our footprint in such a key jurisdiction. Betsala’s leading platform will help present our offering to a wider audience.”
Albert Bellavista, CEO at Betsala, added, “Relax Gaming has earned a reputation as a leading content provider across all regulated markets and we are thrilled to be able to integrate curated content into our platform. We pride ourselves on delivering a best-in-class offering and Relax’s content is a game-changer for us and will significantly boost engagement and enjoyment with our players.”
Expansion in the Italian Market
In addition to its LatAm expansion, Relax Gaming has also increased its foothold in the Italian market through a partnership with Octavian Lab. This distribution deal enables a range of Octavian Lab's operator partners in Italy, including leading sportsbook and casino Eurobet, to offer Relax Gaming products.
Eurobet players can now enjoy popular Relax Gaming titles, including the Money Train series, Wild Chapo 2, and Marching Legions. Octavian Lab has expressed satisfaction with the partnership, highlighting the high-quality games provided by Relax Gaming.
Octavian Lab emphasized, “It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms, and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming has received numerous accolades, including GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Relax Gaming also won the award for Skill Games Supplier at the 2023 EGR B2B Awards and the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming offers over 4,000 online casino games, ranging from its high-performing proprietary slots to a diverse library of content from hand-picked third-party studios via its partnership programs. The company’s continued expansion into new markets highlights its commitment to delivering top-quality gaming experiences to a global audience.
Source:
Relax Gaming enhances Latin American presence with Betsala partnership, relax-gaming.com, May 16, 2024.