| |  Online-Ressource |
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| Titel: | Strategies for generating e-business returns on investment |
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| Mitwirkende: | Shin, Namchul [HerausgeberIn] |
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| Institutionen: | NetLibrary, Inc |
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| Verf.angabe: | Namchul Shin, editor |
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| Verlagsort: | Hershey, PA |
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| Verlag: | Idea Group |
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| E-Jahr: | 2005 |
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| Jahr: | c2005 |
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| Umfang: | 1 volume |
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| Gesamttitel/Reihe: | EBSCOhost eBook Collection |
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| Fussnoten: | Includes bibliographical references and index ; Electronic reproduction, Boulder, Colo : NetLibrary, 2004 |
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| Ang. zum Inhalt: | Chapter ICustomer Relationship ManagementA Strategy for Success in Electronic Commerce / Nils Madeja, Detlef Schoder1Chapter IICustomer-centric Internet Strategies: Achieving Competitive Advantage through CRM |
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| ISBN: | 1-59140-419-3 |
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| | 978-1-59140-417-0 |
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| | 1-59140-418-5 |
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| | 978-1-59140-418-7 |
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| | 1-59140-417-7 |
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| | 978-1-59140-419-4 |
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| Abstract: | Chapter I Customer Relationship Management -- A Strategy for Success in Electronic Commerce Nils Madeja, Detlef Schoder 1 -- Chapter II Customer-centric Internet Strategies: Achieving Competitive Advantage through CRM Calin Gurau 21 -- Chapter III eCRM Integration in E-Business: First Line of Offense to Competitive Advantage Cain Evans 50 -- Chapter IV The Effects of IT on Supply Chain Management in the Automobile Industry Ki Chan Kim, Il Im, Myung Soo Kang 86 -- Chapter V The Potential of B2B Commerce for Competitive Advantage Ronan McIvor, Paul Humphreys 102 -- Chapter VI Know Your Why's and How's -- Towards a Contingency Model for Industrial E-Procurement Jakob Rehme, Daniel Kindstrom, Staffan Brege 125 -- Chapter VII A Framework for Addressing Minority Suppliers as an E-Business Strategy Dale Young 143 -- Chapter VIII Alaska's Embrace of Digital Opportunities Ping Lan, David C. Yen 163 -- Chapter IX Strategic Success Factors for Selling Content Online: Which Success Factors will make Internet Content a Sustainable and Profitable Business? Stephan A. Butscher, Frank Luby, Markus B. Hofer 187 -- Chapter X Past Purchasing Behavior in E-Commerce: The Impact on Intentions to Shop Online TerryAnn Glandon, Christine M. Haynes 209 -- Chapter XI Identifying Purchase Perceptions that Affect Consumers' Internet Buying Thomas W. Dillon, Harry L. Reif 235 -- Chapter XII Strategic E-Commerce Aspects of the E-Banking/E-Lending Industry William T. Rupp, Alan D. Smith 254 -- Chapter XIII An E-Business System Development and Modernization Model to Improve the Profitability of Investment Decisions Bahador Ghahramani 286 -- Chapter XIV A Complementary Tele-Working Platform for Data and Voice Networks Philip Sotiriades, G.-P. K. Economou 317 |
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| URL: | Volltext: https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108388 |
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| Schlagwörter: | (s)Electronic Commerce / (s)Neue Technologie / (s)Effizienz |
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| | (s)Electronic Commerce / (s)Neue Technologie / (s)Effizienz |
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| Datenträger: | Online-Ressource |
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| Sprache: | eng |
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| Reproduktion: | Print version: Strategies for generating e-business returns on investment |
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| (Gesamttitel): | E-Books von NetLibrary |
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| (Umfang): | Online-Ressource |
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| (Ort): | Boulder, Colo |
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| (Verlag): | NetLibrary |
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| (E-Jahr): | 2004 |
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| Sach-SW: | Effizienz |
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| | Electronic Commerce |
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| | Neue Technologie |
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| Form-SW: | Electronic books |
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| K10plus-PPN: | 086245007 |
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| Lokale URL UB: |  Zum Volltext (Nationallizenz) |
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1-59140-419-3,978-1-59140-417-0,1-59140-418-5,978-1-59140-418-7,1-59140-417-7,978-1-59140-419-4
Strategies for generating e-business returns on investment / Shin, Namchul [HerausgeberIn]; c2005 (Online-Ressource)
1008624500