Verfasst von:	Kozinets, Robert V.
Titel:	Netnography
Titelzusatz:	redefined
Verf.angabe:	Robert V. Kozinets
Ausgabe:	2. ed.
Verlagsort:	Los Angeles, Calif. [u.a.]
Verlag:	Sage
Jahr:	2015
Umfang:	IX, 305 S.
Illustrationen:	Ill., graph. Darst.
Fussnoten:	Literaturverz. S. [279] - 296
ISBN:	978-1-4462-8575-6
	1-4462-8575-8
	978-1-4462-8574-9
Abstract:	The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media
	Networked sociality -- Researching networked sociality -- Netnography redefined -- Planning and preparation -- Ethics -- Data collection -- Researcher participation in data collection and creation -- Data analysis and interpretation -- Representation -- Humanist netnography
Schlagwörter:	(s)Soziales Netzwerk    / (s)Empirische Sozialforschung    / (s)Netzwerkanalyse <Soziologie>    / (s)Forschungsmethode
	(s)Social Media    / (s)Online-Community    / (s)Ethnologie
Dokumenttyp:	Einführung
Sprache:	eng
RVK-Notation:	MR 2400
	LB 33999
	QH 244
	MR 5900
	LC 13000
	ST 690
	MS 7965
K10plus-PPN:	824881958