baby essential store branding
Logo and branding for a store specializing in clothing and baby essentials for newborns up to two years old. With moms as the primary audience, the branding is designed to feel nurturing, approachable, and trustworthy. We’re focusing on soft, calming colors and playful, yet sophisticated elements that speak to both functionality and the joyful moments of motherhood. The goal is to create a brand that resonates with new moms, offering them a sense of comfort, reliability, and style as they shop for their little ones
