Papers by Zuraidah Abu Talib
Asian People Journal (APJ), Oct 31, 2021
Bookmarks Related papers MentionsView impact
Asian People Journal (APJ), Dec 30, 2020
Bookmarks Related papers MentionsView impact
Asian People Journal (APJ), Dec 30, 2020
Bookmarks Related papers MentionsView impact
Bookmarks Related papers MentionsView impact
International Journal of Law, Government and Communication
Most alumni studies were studied with a theoretical background involving microeconomic strategies... more Most alumni studies were studied with a theoretical background involving microeconomic strategies, charity contribution literature, management, marketing relations, marketing services, science education, and integrative approaches. Research in the field of communication strategy in determining alumni loyalty that is directly related to the field and theoretical communication is minimal. There is no empirical evidence from the point of view of strategic communication that proves the relationship between the university's efforts and alumni's contribution to the university. Some studies have suggested the application of customer relationship management in universities. Through customer relationship management, analysis of communication needs between the university, students, and alumni can be identified. Therefore, this paper aims to describe the communication strategy carried out by the University through the Alumni Center to establish good relations with the alumni. This stud...
Bookmarks Related papers MentionsView impact
Asian People Journal (APJ), 2021
Abstract: This study discusses the use of social media in organizational information management f... more Abstract: This study discusses the use of social media in organizational information management focused on WhatsApp application. This phenomenon is important given the current situation where the usage of social media as one of the formal and informal communication channels in the distribution of organizational information needs to be examined especially in terms of usage factors and its implications. Thus, the main purpose of this study is to develop an instrument to measure the usage of WhatsApp as well as to identify the implications of WhatsApp usage among organizational staff. This study utilized combination of qualitative and quantitative methods. The qualitative method of interviewing was conducted with professional management staff, administrative and support staff. As a result of the interview, instruments to measure WhatsApp usage were formed which contained the dimensions of WhatsApp Usage, Belief in Information, WhatsApp Usage Ethics and WhatsApp Usage Competencies. The...
Bookmarks Related papers MentionsView impact
Jurnal Komunikasi: Malaysian Journal of Communication, 2021
Social Construction Theory assumes that the development of communication technology in the organi... more Social Construction Theory assumes that the development of communication technology in the organization causes the organization's staff to share meanings and actions responding to the technology. Meanwhile, the Theory of Social Influence explains the impact of new technology applications such as social media usage affects the environment. These theories emphasise that social media such as WhatsApp has taken over traditional communication and become one of the primary communication channels in the organization. Accordingly, based on the assumptions found in both theories, this study was conducted to identify the determinants of WhatsApp acceptance as a medium of interaction between staff in an organization. Specifically, this study applies a qualitative method to examine WhatsApp usage as a medium of interaction. Data were obtained through in-depth interviews with the middle-level management staff at a public university. All informants were the staff members who have served the u...
Bookmarks Related papers MentionsView impact
Sejak kebelakangan ini, terdapat banyak laman web jejaring sosial (SNS) di internet. Tapak-tapak ... more Sejak kebelakangan ini, terdapat banyak laman web jejaring sosial (SNS) di internet. Tapak-tapak rangkaian sosial telah membuka pintu komunikasi dengan menyediakan cara baru untuk terlibat dalam penciptaan dan pembangunan hubungan. WhatsApp adalah salah satu daripada SNS yang paling popular dalam kalangan masyarakat maya. Makalah ini meneroka bagaimana pengguna WhatsApp menguruskan persembahan diri di WhatsApp untuk membina identiti mereka dalam talian dengan mengaplikasikan teori Dramaturgikal. Kaedah kualitatif diaplikasi dalam pengumpulan data. Hasil kajian menunjukkan penggunaan profil WhatsApp boleh dikategorikan kepada Promosi Kendiri, Teladan, dan Mengambil Hati. Hasil kajian ini menyumbang kepada teori Dramaturgikal dalam membincangkan tentang presentasi kendiri melalui media sosial.
Bookmarks Related papers MentionsView impact
Asian People Journal (APJ), 2020
Daie, who has credibility in communicating and utilizing YouTube as a medium of da'wah delive... more Daie, who has credibility in communicating and utilizing YouTube as a medium of da'wah delivery is seen to raise students' moral awareness. Nevertheless, there is a question of the aspect of Daie's credibility and attractiveness in increasing the morality of university students. A survey of 351 students from Universiti Utara Malaysia (UUM) was conducted. Credibility and attractive instruments were taken from the TEARS model by Shimp (2000). Moral instruments are modified from Prihatini, Mardapi, and Sutrisno (2013) to measure the morals of university students from moral dimensions to Allah and the Prophet, morals to themselves and the surrounding areas, and morals to the environment. The results showed that there was a positive and significant relationship between Daie's credibility towards the awareness of moral changes in Allah and the Prophet with the value of r=0.295, morals towards themselves and the surrounding areas with the value of r=0.292, and morality towa...
Bookmarks Related papers MentionsView impact
International Journal of Engineering & Technology, 2018
The purpose of this article is to provide an initial analysis of the study related to the process... more The purpose of this article is to provide an initial analysis of the study related to the process of receiving and responding to the WhatsApp official group messages at work. Many previous studies have focused on the usage factors, advantages and disadvantages, as well as the implications of using WhatsApp. But this paper will reveal the interpretation of a small group of employees at Universiti Utara Malaysia of their roles and actions related to WhatsApp official group messages. A total number of five administrative and academic staffs had been involved in this initial study. The results of this initial study will be used to strengthen the interview questions for the next phases of this study - focus groups and in-depth interviews, as well as the development of a questionnaire instrument. This initial study revealed that all Informants have joined at least one WhatsApp official group and have a number of other WhatsApp groups. Three dominant themes emerged and had been interprete...
Bookmarks Related papers MentionsView impact
Asian People Journal (APJ), 2020
The existence of the Internet causes social media platforms such as blogs, Facebook, Twitter, Ins... more The existence of the Internet causes social media platforms such as blogs, Facebook, Twitter, Instagram and YouTube increasingly developing and booming, especially with the availability of today's smartphone progress. Smartphones mobile data usage allows individuals to be able to quickly access a search via social media even wherever they are. Duet to this potential, social media has become an integral part of the important thing for companies nowadays to connect with target audiences and organize effective strategies to attract their attention. At the same time, social media is becoming a place where online advertising is used. So much undeniably that most of the profits for apps and social media websites mostly come from the ad sector. The existence of this digital platform makes the targeters so sensitive to research on advertisement effectiveness to enable them to determine the most effective and appropriate communication medium for placing their ads. The value of advertis...
Bookmarks Related papers MentionsView impact
Bookmarks Related papers MentionsView impact
Bookmarks Related papers MentionsView impact
Uploads
Papers by Zuraidah Abu Talib