The globalization of markets creates the need for partnerships among enterprises. Business aggreg... more The globalization of markets creates the need for partnerships among enterprises. Business aggregations improve efficiency and competitiveness, mitigating SMEs’ size disadvantages. However, networks are not always naturally established and therefore sometimes need to be fostered. Among networks, formal networks subject to law are also perceived as safer and more reliable from third parties’ perspective. These factors find full expression in the Italian social and business scenario. This study examines tourism entrepreneurship, analysing the ‘business network contract’ or Contratto di Rete d’Imprese into this specific economic sector. This contract created in Italy and in continuous evolution is a model of formal aggregation used to bind entrepreneurs to a formal network.
This paper focus on ‘hidden’ tourism phenomenon, that is the tourist demand that in many destinat... more This paper focus on ‘hidden’ tourism phenomenon, that is the tourist demand that in many destinations eludes the official survey system. Estimation of hidden tourism requires information drawn from tourism demand and supply, using different indicators. The critical points are: the availability and validity of data, the data collection time and the application of the analysis models to different non-homogeneous
Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry, 2017
A tourism network is determined by close collaboration among various stakeholders working interac... more A tourism network is determined by close collaboration among various stakeholders working interactively on common problems or issues through formal and informal approaches. As many cases highlight, informal relationships contribute to the formation of formal partnerships. In this study a game theoretical model is applied to explain the decisional process of entrepreneurs about forming partnerships in formal tourism networks. The model shows that, in terms of Nash equilibrium, the cooperative optimization of a tourism network should be achieved when entrepreneurs have the same business goals and a common tourism vision The chapter presents an empirical solution that arises from the case of Business Networks in Italy, which represents an innovation in Italian Law.
New Governance and Management in Touristic Destinations, 2022
Destination management organizations are functional structures that manage and market the tourist... more Destination management organizations are functional structures that manage and market the tourist destinations operating to facilitate the cooperation among different stakeholders. A successful DMO supports tourism development, especially when tourism is an important economic driver for a destination. The idea of building different forms of DMOs and the concept of networking have guided tourism governance choices in different initiatives conducted in many countries. This chapter analyses the model of DMO adopted in Italy by Regione Toscana comparing it with the variable geometry approach by Beritelli et al. The study offers a critical reflection on the model of DMO, relevant from the perspectives of governance and management.
This paper explores the notion of sustainability for the cruise industry, as a rhetorical/semioti... more This paper explores the notion of sustainability for the cruise industry, as a rhetorical/semiotic construct in the companies’ promotional campaigns. It offers some reflections from the perspective of cruise tourism management, and highlights the need for responsible tourist service providers to balance rent-seeking activities with the need to preserve natural and cultural resources. As part of an innovative, multi-disciplinary approach, and from a broadly critical perspective, it asks whether the concept has any meaning as used in these contexts, or whether the notion of corporate greenwashing (Ramus and Montiel 2005) must be invoked to account for its use. Linguistic analysis focuses on the strategies for marketing sustainable tourism in the worldwide web, through slogans, buzzwords, lists of environmentally friendly practices and other semantic and multimodal features that occur on the sites.
This article aims to define tourism networks analyzing tourist mobility between destinations. The... more This article aims to define tourism networks analyzing tourist mobility between destinations. The study adopts network analysis methods, testing a data processing strategy that combines descriptive measurements and clustering tools. A segmentation approach has been employed to investigate differences or similarities between the trip-related attributes of tourists within networks. Data are from a sampling survey carried out on tourists’ visit in Sicily. The results show that the tourist choice defined the role of a destination as “central” or “peripheral” within a network. Tourists build their own networks around nodal destinations, even if they are geographically distant. Thus, tourist mobility affects the shape, the dimension, and the structure of the networks, where tourists are different for characteristics, trip-related behaviors, and type of holiday chosen. The study provides some evidence that can be useful for planning tourism facilities, managing tourism routes, and defining...
Wine tourist behavior-based research is essential to the development of wine tourism and to help ... more Wine tourist behavior-based research is essential to the development of wine tourism and to help wine producers to manage wine tourist demand. Wine tourism has increased substantially in the last decade throughout the whole Italian peninsula. Sicily, which represents an area becoming ever more a center of attraction concerning wine tourism, so far lacks research regarding winery visits and wine tourists in general. This article focuses on the wine tourism experience and consumer behavior, aiming to explore attitudes and characteristics of wine tourists in Sicily. To better understand the wine tourism phenomenon a survey was carried out in 16 member wineries of the Movimento Turismo del Vino, using a self-administered questionnaire. This research is exploratory and the results are very similar to those observed in other surveys. Hence, the Sicilian wine tourists are likely to correspond to the wine tourist's profile defined on the basis of similar research.
The Annals of Dunarea de Jos University of Galati Fascicle I2009. Economics and Applied Inform... more The Annals of Dunarea de Jos University of Galati Fascicle I2009. Economics and Applied Informatics. Years XV-ISSN 1584-0409 5 Developing the Tourist Market through the Exploitation of the Typical Products Vincenzo ASERO vasero@ unict. it Sebastiano PATTI spatti@ ...
The globalization of markets creates the need for partnerships among enterprises. Business aggreg... more The globalization of markets creates the need for partnerships among enterprises. Business aggregations improve efficiency and competitiveness, mitigating SMEs’ size disadvantages. However, networks are not always naturally established and therefore sometimes need to be fostered. Among networks, formal networks subject to law are also perceived as safer and more reliable from third parties’ perspective. These factors find full expression in the Italian social and business scenario. This study examines tourism entrepreneurship, analysing the ‘business network contract’ or Contratto di Rete d’Imprese into this specific economic sector. This contract created in Italy and in continuous evolution is a model of formal aggregation used to bind entrepreneurs to a formal network.
This paper focus on ‘hidden’ tourism phenomenon, that is the tourist demand that in many destinat... more This paper focus on ‘hidden’ tourism phenomenon, that is the tourist demand that in many destinations eludes the official survey system. Estimation of hidden tourism requires information drawn from tourism demand and supply, using different indicators. The critical points are: the availability and validity of data, the data collection time and the application of the analysis models to different non-homogeneous
Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry, 2017
A tourism network is determined by close collaboration among various stakeholders working interac... more A tourism network is determined by close collaboration among various stakeholders working interactively on common problems or issues through formal and informal approaches. As many cases highlight, informal relationships contribute to the formation of formal partnerships. In this study a game theoretical model is applied to explain the decisional process of entrepreneurs about forming partnerships in formal tourism networks. The model shows that, in terms of Nash equilibrium, the cooperative optimization of a tourism network should be achieved when entrepreneurs have the same business goals and a common tourism vision The chapter presents an empirical solution that arises from the case of Business Networks in Italy, which represents an innovation in Italian Law.
New Governance and Management in Touristic Destinations, 2022
Destination management organizations are functional structures that manage and market the tourist... more Destination management organizations are functional structures that manage and market the tourist destinations operating to facilitate the cooperation among different stakeholders. A successful DMO supports tourism development, especially when tourism is an important economic driver for a destination. The idea of building different forms of DMOs and the concept of networking have guided tourism governance choices in different initiatives conducted in many countries. This chapter analyses the model of DMO adopted in Italy by Regione Toscana comparing it with the variable geometry approach by Beritelli et al. The study offers a critical reflection on the model of DMO, relevant from the perspectives of governance and management.
This paper explores the notion of sustainability for the cruise industry, as a rhetorical/semioti... more This paper explores the notion of sustainability for the cruise industry, as a rhetorical/semiotic construct in the companies’ promotional campaigns. It offers some reflections from the perspective of cruise tourism management, and highlights the need for responsible tourist service providers to balance rent-seeking activities with the need to preserve natural and cultural resources. As part of an innovative, multi-disciplinary approach, and from a broadly critical perspective, it asks whether the concept has any meaning as used in these contexts, or whether the notion of corporate greenwashing (Ramus and Montiel 2005) must be invoked to account for its use. Linguistic analysis focuses on the strategies for marketing sustainable tourism in the worldwide web, through slogans, buzzwords, lists of environmentally friendly practices and other semantic and multimodal features that occur on the sites.
This article aims to define tourism networks analyzing tourist mobility between destinations. The... more This article aims to define tourism networks analyzing tourist mobility between destinations. The study adopts network analysis methods, testing a data processing strategy that combines descriptive measurements and clustering tools. A segmentation approach has been employed to investigate differences or similarities between the trip-related attributes of tourists within networks. Data are from a sampling survey carried out on tourists’ visit in Sicily. The results show that the tourist choice defined the role of a destination as “central” or “peripheral” within a network. Tourists build their own networks around nodal destinations, even if they are geographically distant. Thus, tourist mobility affects the shape, the dimension, and the structure of the networks, where tourists are different for characteristics, trip-related behaviors, and type of holiday chosen. The study provides some evidence that can be useful for planning tourism facilities, managing tourism routes, and defining...
Wine tourist behavior-based research is essential to the development of wine tourism and to help ... more Wine tourist behavior-based research is essential to the development of wine tourism and to help wine producers to manage wine tourist demand. Wine tourism has increased substantially in the last decade throughout the whole Italian peninsula. Sicily, which represents an area becoming ever more a center of attraction concerning wine tourism, so far lacks research regarding winery visits and wine tourists in general. This article focuses on the wine tourism experience and consumer behavior, aiming to explore attitudes and characteristics of wine tourists in Sicily. To better understand the wine tourism phenomenon a survey was carried out in 16 member wineries of the Movimento Turismo del Vino, using a self-administered questionnaire. This research is exploratory and the results are very similar to those observed in other surveys. Hence, the Sicilian wine tourists are likely to correspond to the wine tourist's profile defined on the basis of similar research.
The Annals of Dunarea de Jos University of Galati Fascicle I2009. Economics and Applied Inform... more The Annals of Dunarea de Jos University of Galati Fascicle I2009. Economics and Applied Informatics. Years XV-ISSN 1584-0409 5 Developing the Tourist Market through the Exploitation of the Typical Products Vincenzo ASERO vasero@ unict. it Sebastiano PATTI spatti@ ...
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