Papers by Raya .Sulistyowati
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Dedication : jurnal pengabdian masyarakat, Mar 30, 2021
Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan strategi-strategi ketaha... more Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan strategi-strategi ketahanan pangan dalam masa pandemi dan meringankan beban dalam pemenuhan kebutuhan pokok sehingga mahasiswa yang terdampak adanya COVID-19 tidak mengalami kekurangan dalam memenuhi kebutuhan pokok. Metode kegiatan pengabdian kepada masyarakat ini dilakukan melalui tiga tahapan yakni: 1) melakukan observasi awal mengenai dampak COVID-19 terhadap kondisi ekonomi mahasiswa, 2) pemaparan sosialisasi strategi–strategi ketahanan pangan, dan pemberian bantuan berupa bahan pokok terhadap mitra atau mahasiswa terdampak COVID-19, dan 3) evaluasi pelaksanaan kegiatan dari mitra atau mahasiswa tentang kegiatan yang sudah dilaksanakan. Sasaran dari kegiatan ini adalah mahasiswa Program Studi Pendidikan Tata Niaga FE UNESA yang masih tinggal di wilayah kota Surabaya. Dalam Pelaksanaan kegiatan pengabdian kepada masyarakat, berjalan dengan baik dan mendapatkan respon yang positif dilihat dari hasil wawancara dengan mahasiswa yang merasa sangat terbantu dengan adanya kegiatan ini, mereka tidak hanya mendapatkan bantuan langsung namun juga wawasan/informasi dalam menghadapi permasalahan yang terjadi saat ini.
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Al-Ta lim Journal
The COVID-19 pandemic has resulted learning activities in universities and schools temporarily st... more The COVID-19 pandemic has resulted learning activities in universities and schools temporarily stopping face-to-face learning, especially in Indonesia. Instead, learning is conducted remotely online. The application of online learning requires the readiness of several parties, from the provision of infrastructure to the students' side. The problem of cost, the readiness of educators and students in using technology is still the reason online learning can be carried out after the Covid19 pandemic in an effort to integrate technology in the world of education. How do we optimize the quality of Education through online learning. The research is aimed at knowing the effectiveness of online learning in learning media courses in the midst of a pandemic. It also includes planning, implementing, evaluating, as well as obstacles and how to overcome them. This research was conducted with a qualitative descriptive method. This study will describe the problems and solutions that occur in on...
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KnE Social Sciences, Mar 24, 2019
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This research was conducted tp identify the effect of relationship on loyalty at Crown Hotel Tasi... more This research was conducted tp identify the effect of relationship on loyalty at Crown Hotel Tasikmalaya. This type of research is descriptive verification, the method used is explanatorysurvey,the sample size of 47respondents. Data analysis techniques and test hypothesis is multiple regression. The results showed that the relationship selling is comprised of trust, commitment, communications and promisefullfillment significant influence on customer loyalty. The most influential factors istrust, where honesty the hotel to deliver services, security of transactions and reservations, responsibility to meet the needs and desires of consumers. Factors that influence most low against selling relationship is communication,this aspect needs to be improved by providing the accuracy and clarity of the information provided by the hotel to the guest companies that use meeting package at Crown Hotel Tasikmalaya.
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This research was conducted to identify the dominant factor analysis of customer perceived value ... more This research was conducted to identify the dominant factor analysis of customer perceived value which impact on customer retention at Grand Royal Panghegar. The type of research used is descriptive verification with explanatory survey method and cross sectional approach with systematic sampling technique, number of samples is minimal or equal to 98 regular individual guests. Data analysis technique and hypothesis test used is Partial Least Square (PLS). The results showed that customer perceived value consisting of quality, emotional response, monetary price, behavioral price, and reputation provide a significant effect on customer retention. The factor that gives least effect to customer retention is monetary price. This aspect needs to be improved by providing a special rate with quality products and services that satisfy regular individual guests while staying at Grand Royal Panghegar.
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Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan strategi-strategi ketaha... more Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan strategi-strategi ketahanan pangan dalam masa pandemi dan meringankan beban dalam pemenuhan kebutuhan pokok sehingga mahasiswa yang terdampak adanya COVID-19 tidak mengalami kekurangan dalam memenuhi kebutuhan pokok. Metode kegiatan pengabdian kepada masyarakat ini dilakukan melalui tiga tahapan yakni: 1) melakukan observasi awal mengenai dampak COVID-19 terhadap kondisi ekonomi mahasiswa, 2) pemaparan sosialisasi strategi–strategi ketahanan pangan, dan pemberian bantuan berupa bahan pokok terhadap mitra atau mahasiswa terdampak COVID-19, dan 3) evaluasi pelaksanaan kegiatan dari mitra atau mahasiswa tentang kegiatan yang sudah dilaksanakan. Sasaran dari kegiatan ini adalah mahasiswa Program Studi Pendidikan Tata Niaga FE UNESA yang masih tinggal di wilayah kota Surabaya. Dalam Pelaksanaan kegiatan pengabdian kepada masyarakat, berjalan dengan baik dan mendapatkan respon yang positif dilihat dari hasil wawancar...
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Jurnal Pendidikan Tata Niaga (JPTN), Jun 22, 2021
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JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN
This study focuses on determining what factors of entrepreneurial interest can affect student ent... more This study focuses on determining what factors of entrepreneurial interest can affect student entrepreneurial attitudes, so the population and sample of this study were taken from Business Education Study Program students at the Universitas Negeri Malang, Universitas Negeri Surabaya, Universitas Pendidikan Indonesia, Universitas Negeri Yogyakarta, and Universitas Negeri Jakarta. The sample to be used is 355 respondents with random sampling techniques and online survey applications to collect data from January to April 2023. The analysis technique used is regression analysis. The analysis test results showed that simultaneously, the five independent variables significantly affect the attitude of students in entrepreneurship. In contrast, partially, the variables Locus of Control, Need for Achievement, and Self-Efficacy do not affect students' attitudes toward entrepreneurship, and the variables Risk Taking, and Innovativeness affect the attitude of students toward entrepreneurshi...
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Jurnal Pengabdian Masyarakat Bestari
This Community Service Activity (PKM) aims to improve the competence and skills of Subject Teache... more This Community Service Activity (PKM) aims to improve the competence and skills of Subject Teacher Consultation (MGMP) teachers of the Online Business and Marketing Department in East Java in the field of online business, especially marketplaces. The method for implementing PKM activities is through training and mentoring: a) Designing an Online Business strategy through the Marketplace b) Designing a Marketplace. c) Designing Online promotion procedures by using/utilizing the marketplace. The results of the training are the increasing competence of teachers in teaching online business subjects and increasing the entrepreneurial spirit, which can later be seen and evaluated from the results of the training in the form of online business media that have been made, through assignments and also response questionnaires from training participants.
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DINAMIS: Jurnal Pengabdian Kepada Masyarakat
Abstrak memuat uraian singkat mengenai masalah dan tujuan penelitian, metode yang digunakan, dan ... more Abstrak memuat uraian singkat mengenai masalah dan tujuan penelitian, metode yang digunakan, dan hasil penelitian. Tekanan penulisan abstrak terutama pada hasil penelitian. Abstrak ditulis dalam bahasa Indonesia dan Bahasa Inggris. Pengetikan abstrak dilakukan dengan spasi tunggal dengan margin yang lebih sempit dari margin kanan dan kiri teks utama. Kata kunci perlu dicantumkan untuk menggambarkan ranah masalah yang diteliti dan istilah-istilah pokok yang mendasari pelaksanaan penelitian. Kata-kata kunci dapat berupa kata tunggal atau gabungan kata. Jumlah kata-kata kunci 3-5 kata. Kata-kata kunci ini diperlukan untuk komputerisasi. Pencarian judul penelitian dan abstraknya dipermudah dengan kata-kata kunci tersebut. Kata Kunci: Isi, Format, Artikel
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Ekonomis: Journal of Economics and Business
This study aims to identify the effect of marketplace-based digital marketing on increasing sales... more This study aims to identify the effect of marketplace-based digital marketing on increasing sales. Digital marketing with indicators Website, Search Engine, E-Mail Marketing, Cost, Incentive Program. Increased sales with indicators of Price, Product Quality, Promotion, Competitiveness, Consumer Satisfaction. The population in this study was taken from the employees of Ledre Super SMEs in the Padangan-bojonegoro area. This type of research is descriptive quantitative using non-probability sampling technique by taking 220 samples. The population in this study were super ledre employees totaling 69 respondents. The data analysis technique used simple linear analysis. the results of this study indicate that the digital marketing variable partially has a significant effect on increasing sales.
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JIIP - Jurnal Ilmiah Ilmu Pendidikan
Jenis penelitian yang digunakan pada penelitian ini adalah pre-ekspermental atau penelitian semu ... more Jenis penelitian yang digunakan pada penelitian ini adalah pre-ekspermental atau penelitian semu karena tidak menggunakan kelas kontrol. Penelitian ini dilaksanakan menggunakan rancangan penelitian one group pretest posttest design, yakni memberikan pretest sebelum perlakuan yang diterima.Instrumen yang digunakan dalam pengumpulan data penelitian terdiri atas instrumen lembar pengamatan keterlaksanaan digunakan untuk mengetahui kemampuan (guru/mahasiswa) dalam mengelola pembelajaran, lembar pengamatan aktivitas siswa digunakan untuk mengetahui keterlaksanaan kegiatan pembelajaran blended learning melalui web centric course, lembar penilaian kemampuan akademik digunakan untuk mengetahui keberhasilan pembelajaran dalam melatih meningkatkan kemampuan akademi.. Hasil penelitian (1) rata-rata persentase keterlaksanaan pembelajaran sebesar 100%, dengan kategori sangat baik, (2) rata-rata persentase aktivitas peserta didik sebesar 90,56, dengan kategori sangat baik, (3) rata-rata nilai per...
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JIIP - Jurnal Ilmiah Ilmu Pendidikan
Penelitian berikut ini akan menjelaskan bagaiman pengaruh brand ambassador dan consumer preferenc... more Penelitian berikut ini akan menjelaskan bagaiman pengaruh brand ambassador dan consumer preference pada keputusan pembelian skincare Whitelab dimana dikhususkan bagi mahasiswa Fakultas Ekonomika dan Bisnis, Universitas Negeri Surabaya. Dalam penelitian berikut ini berupa penelitian kuantitatif deskriptif, dengan populasi yang digunakan yaitu konsumen skincare Whitelab. Populasi yang digunakan pada penelitian berikut adalah mahasiswa Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya sebanyak 2.263 dengan pengambilan sampel sebanyak 97 mahasiswa menggunakan metode Slovin. Data sampel yang digunakan diambil menggunakan purposive sampling melalui penyebaran kuesioner pada responden. Tenik analisis data dalam penelitian berikut ini menggunakan analisis linier berganda dengan sistem operasi SPSS Versi 25. Hasil penelitian yang didapat yaitu variabel brand ambassador tidak berpengaruh ada keputusan pembelian skincare Whitelab, consumer preference terdapat pengaruh yaitu positif se...
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EDUKATIF : JURNAL ILMU PENDIDIKAN
Adanya kegiatan magang di luar sekolah dan tetap berjalannya penyampaian materi secara online, me... more Adanya kegiatan magang di luar sekolah dan tetap berjalannya penyampaian materi secara online, membutuhkan tambahan bahan ajar dalam menunjang pembelajaran mandiri. Tujuan penelitian ini untuk menganalisis proses pengembangan e-modul interaktif, menganalisis kelayakan e-modul interaktif, dan menganalisis respon peserta didik terhadap e-modul interaktif yang dikembangkan. Pengembangan e-modul interaktif ini merupakan penelitian pengembangan atau Research and Development (R&D) dengan proses e-modul interaktif menggunakan model ADDIE, yaitu analisis (analyze), perancangan (design), pengembangan (development), implementasi (implementation), dan evaluasi (evaluation). Hasil kelayakan e-modul interaktif validasi ahli materi sebesar 85,80% interpretasi sangat kuat, validasi bahasa 82,85% interpetasi sangat kuat, dan validasi ahli grafis sebesar 89,41% interpretasi sangat kuat dengan rata-rata hasil keseluruhan 86,02% dengan interpretasi sangat kuat. Percoban terbatas 20 pelajar mendapat h...
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Jurnal Ecogen
Globalization, which is increasing, is a factor in the formation of a single event. This is becau... more Globalization, which is increasing, is a factor in the formation of a single event. This is because an environmental issue exists, whether it is one of environmental protection or environmental degradation. Environmental degradation has been ingrained in society's worldview and has been widely publicized through mass or social media. Community and corporate actors are also attempting to improve their attitude and lifestyle in order to conserve the environment by determining the community's impression of green marketing or green marketing. The goal of this research is to get a comprehensive and simultaneous knowledge of the influence of green marketing methods and green items on green purchase intentions at zero-waste retailers. The method employs a quantitative descriptive approach to ascertain the relationship between the researcher's variables. The population in this study were consumers of Alang-Alang Zero Waste Store in Surabaya within 3 months (January-March 2022) a...
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Jurnal Ecogen
The increasingly rapid economic growth and the progress of the modern era of entrepreneurship are... more The increasingly rapid economic growth and the progress of the modern era of entrepreneurship are considered to be able to support the potential to increase economic growth. Growing interest in entrepreneurship is now getting more and more attention, especially for university students who are required to be economically independent. One of the ways to improve the spirit of entrepreneurship is by providing entrepreneurship courses. With the knowledge and attitudes already possessed by the students of the Faculty of Economics and Business, State University of Surabaya, they have implemented it by establishing a business startup. This study intends to analyze and determine the effect of learning entrepreneurship, entrepreneurial traits, and digital literacy on business startups for students of the Faculty of Economics and Business, State University of Surabaya. This quantitative study used 112 student respondents as the research sample. Data was collected using a questionnaire and proc...
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Jurnal Ecogen
MSMEs are global organizations that carry out various important functions in economic development... more MSMEs are global organizations that carry out various important functions in economic development, including Indonesia which is one of the developing countries in the world. MSMEs in Indonesia over time continue to increase. However, during the pandemic there has been a very drastic decline. One of them is at the Pure Batik Gallery. The company's efforts to deal with this phenomenon are by carrying out new promotions and innovations such as conducting promotions based on educational tours and new innovations for batik pecel. With these problems, researchers have a goal in conducting research to better understand the impact of tourism-based promotion, education, and batik production innovation on sales volume simultaneously and sequentially. The method used to determine the relationship between variables and independent variables in an experiment using quantitative methods. The sample size for this research was generated using the basic random sampling technique with a sample siz...
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ABSTRAK Penelitian ini memiliki tujuan: 1) Menjelaskan dan mengetahui proses pengembangan media p... more ABSTRAK Penelitian ini memiliki tujuan: 1) Menjelaskan dan mengetahui proses pengembangan media pembelajaran Crossword Puzzle Digital, 2) Mendeskripsikan kelayakan media pembelajaran, 3) Mengetahui respon peserta didik. Model pada penelitian ini adalah 4D yang terdiri dari Define, Design, Develop, Disseminate, tetapi penelitian ini hanya sampai Develop. Instrumen penelitian yang digunakan adalah: 1) Lember telaah ahli digunakan untuk mendapatkan penilaian berupa saran revisi media pembelajaran. 2) Lembar validasi ahli berfungsi untuk memberikan penilaian media pembelajaran Crossword Puzzle Digital. 3) Angket respon peserta didik berfungsi untuk melihat penilaian peserta didik terhadap media Crossword Puzzle Digital. Didapat penilaian validasi ahli materi mendapatkan 88% dengan kategori sangat layak, penilaian validasi ahli media mendapatkan 80% dengan kategori layak, dan uji coba lapangan mendapatkan hasil 91,9% dengan kategori sangat layak. Kesimpulan penelitian pengembangan media ...
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