International Journals of Marketing and Technology, 2011
The concept of e marketing is very widely accepted by the companies around the world because it h... more The concept of e marketing is very widely accepted by the companies around the world because it has not only contributed in the efficacy of 4 P's of marketing mix in big a way but has also backed the increasing customer value and satisfaction. The huge benefits of e marketing techniques are mostly delighted by developed countries because of the availability of advanced infrastructure and established unconventional marketing setups, which are absent in developing countries. The paper has attempted to find out strategies and ways by which e marketers can get hold of customers living in under developed areas without knocking the doors of government, telecom players, educational institutions, NGOs or any other external body.
Entrepreneurship is an act of starting a new undertaking assuming all the associated risks and re... more Entrepreneurship is an act of starting a new undertaking assuming all the associated risks and responsibilities. It goes beyond just the creation of a new venture to include all the activities necessary to be undertaken to ensure its continuous survival. In the recent times it has become an ultimate tool to tackle almost all the economic problems. The role of entrepreneurship in boosting creativity, economic growth, employment, individual recognition and thereby ensuring economic sustenance has made it a pivotal and much entrusted solution in the hands of strategists to achieve desired results. The ever increasing population and fall in the number of job opportunities available in India makes it even more pivotal when coming to Indian population. For young individuals, it has become an alternative to satisfy their career needs and earn them a decent and much wanted living. Seeing the situation of the India’s developing economy, there is a dire need to come up with an alternative tha...
In Indian banking industry, satisfying customers is becoming very difficult mainly because of two... more In Indian banking industry, satisfying customers is becoming very difficult mainly because of two reasons, first the homogeneity of the products and services and second, the pricing is largely regulated by the apex bank, the Reserve Bank of India. Hence distinction among the banks can be drawn through the service quality only. Service Quality plays a very important role in achieving customer satisfaction in all service sectors, the reason being services are perishable and intangible in nature, therefore, the person who delivers the service, and the quality of the delivered service, can create a long lasting impression on customer’s mind. Therefore, in attaining customer satisfaction, service quality is becoming a tool for the success of the banks through retention of customers and expansion of existing customer base. With this idea, a study was conducted to determine the impact of service quality on customer satisfaction on 100 customers of private and public sector banks in Delhi N...
Over the past few years it has been proved time and again that customer relationship management (... more Over the past few years it has been proved time and again that customer relationship management (CRM) is an essential part of any industry to ensure its survival. But CRM practices have witnessed the paradigm shift and is being taken over by e-CRM. Across the industries, the concept of e-CRM has been given acceptance and is being adopted at its own pace. Indian Banking Sector has also undergone tremendous change over the period and being the service-driven industry it has started adopting the e-CRM practices. Still, at times, e-CRM adoption becomes a debatable topic especially in the Indian Banking sector where it is an upcoming trend. Even though studies have been done stating the successful outcomes of e-CRM and the impact of e-CRM on the Customer-Bank relationship, several organizations have not been able to reap full benefit from the e-CRM adoption. The reason behind which at times appears to be the misconception of e-CRM and unawareness especially of constituents’ e-CRM is buil...
Global Journal of Management and Business Research
This research studies the factors that impact the behavior of the consumers of social media buyer... more This research studies the factors that impact the behavior of the consumers of social media buyers. The retail business has changed radically over the most recent two decades, at first with the landing of computer-interface shopping and, more recently, with the emerging of mobile channels and social media stages. It is hard for e-commerce or e-retail companies to identify and influence the variables that drive consumers' attitudes and behavior. Different types of media affect people's conclusions, significantly depending on how much time they spend on such media. Facebook and Twitter are two examples of relatively older types of social media in correlation with newer social media networks, for example, Instagram. Furthermore, people use each type of social media for different purposes and based on their individual preferences.
Per capita consumption11Per capita consumption—average annual consumption of electricity by per p... more Per capita consumption11Per capita consumption—average annual consumption of electricity by per person in a country. of electricity in India is many folds lesser than Canada, USA, Australia, Japan, Chaina and world average. Even though, total energy shortage22Energy shortage—difference between energy demand and energy supplied. and peaking shortage33Peaking shortage—difference between energy demand during peak and energy supplied. were recorded as 11.2%
International Journals of Marketing and Technology, 2011
The concept of e marketing is very widely accepted by the companies around the world because it h... more The concept of e marketing is very widely accepted by the companies around the world because it has not only contributed in the efficacy of 4 P's of marketing mix in big a way but has also backed the increasing customer value and satisfaction. The huge benefits of e marketing techniques are mostly delighted by developed countries because of the availability of advanced infrastructure and established unconventional marketing setups, which are absent in developing countries. The paper has attempted to find out strategies and ways by which e marketers can get hold of customers living in under developed areas without knocking the doors of government, telecom players, educational institutions, NGOs or any other external body.
Entrepreneurship is an act of starting a new undertaking assuming all the associated risks and re... more Entrepreneurship is an act of starting a new undertaking assuming all the associated risks and responsibilities. It goes beyond just the creation of a new venture to include all the activities necessary to be undertaken to ensure its continuous survival. In the recent times it has become an ultimate tool to tackle almost all the economic problems. The role of entrepreneurship in boosting creativity, economic growth, employment, individual recognition and thereby ensuring economic sustenance has made it a pivotal and much entrusted solution in the hands of strategists to achieve desired results. The ever increasing population and fall in the number of job opportunities available in India makes it even more pivotal when coming to Indian population. For young individuals, it has become an alternative to satisfy their career needs and earn them a decent and much wanted living. Seeing the situation of the India’s developing economy, there is a dire need to come up with an alternative tha...
In Indian banking industry, satisfying customers is becoming very difficult mainly because of two... more In Indian banking industry, satisfying customers is becoming very difficult mainly because of two reasons, first the homogeneity of the products and services and second, the pricing is largely regulated by the apex bank, the Reserve Bank of India. Hence distinction among the banks can be drawn through the service quality only. Service Quality plays a very important role in achieving customer satisfaction in all service sectors, the reason being services are perishable and intangible in nature, therefore, the person who delivers the service, and the quality of the delivered service, can create a long lasting impression on customer’s mind. Therefore, in attaining customer satisfaction, service quality is becoming a tool for the success of the banks through retention of customers and expansion of existing customer base. With this idea, a study was conducted to determine the impact of service quality on customer satisfaction on 100 customers of private and public sector banks in Delhi N...
Over the past few years it has been proved time and again that customer relationship management (... more Over the past few years it has been proved time and again that customer relationship management (CRM) is an essential part of any industry to ensure its survival. But CRM practices have witnessed the paradigm shift and is being taken over by e-CRM. Across the industries, the concept of e-CRM has been given acceptance and is being adopted at its own pace. Indian Banking Sector has also undergone tremendous change over the period and being the service-driven industry it has started adopting the e-CRM practices. Still, at times, e-CRM adoption becomes a debatable topic especially in the Indian Banking sector where it is an upcoming trend. Even though studies have been done stating the successful outcomes of e-CRM and the impact of e-CRM on the Customer-Bank relationship, several organizations have not been able to reap full benefit from the e-CRM adoption. The reason behind which at times appears to be the misconception of e-CRM and unawareness especially of constituents’ e-CRM is buil...
Global Journal of Management and Business Research
This research studies the factors that impact the behavior of the consumers of social media buyer... more This research studies the factors that impact the behavior of the consumers of social media buyers. The retail business has changed radically over the most recent two decades, at first with the landing of computer-interface shopping and, more recently, with the emerging of mobile channels and social media stages. It is hard for e-commerce or e-retail companies to identify and influence the variables that drive consumers' attitudes and behavior. Different types of media affect people's conclusions, significantly depending on how much time they spend on such media. Facebook and Twitter are two examples of relatively older types of social media in correlation with newer social media networks, for example, Instagram. Furthermore, people use each type of social media for different purposes and based on their individual preferences.
Per capita consumption11Per capita consumption—average annual consumption of electricity by per p... more Per capita consumption11Per capita consumption—average annual consumption of electricity by per person in a country. of electricity in India is many folds lesser than Canada, USA, Australia, Japan, Chaina and world average. Even though, total energy shortage22Energy shortage—difference between energy demand and energy supplied. and peaking shortage33Peaking shortage—difference between energy demand during peak and energy supplied. were recorded as 11.2%
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Papers by Kavita Chauhan