Content
June 2020, Volume 3, Issue 1
- 5-13 Does Economic Growth and Inflation Impact Consumer Confidence during a Pandemic? An Empirical Analysis in EU Countries
by Bătrâncea Larissa - 14-26 Culture, Privacy, and Trust in E-commerce
by Broeder Peter - 27-44 Is the Transition to Bioeconomy a Sustainable Solution in Fast-fashion Industry, Considering the Overconsumption? - Premises for Future Research
by Ciornea Raluca - 45-57 Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination
by Drule Alexandra M. & Băcilă Mihai F. & Souca Luiza M. & Ciornea Raluca - 58-66 Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria
by Fatoki Oluwaseyi Philip & Fatoki Toluwase Hezekiah
December 2019, Volume 2, Issue 2
- 5-17 Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison
by Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M. - 18-34 The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones
by Moldovan Răzvan A. & Ciornea Raluca - 35-42 Does Emotional Value Play a Role in the Relationship between Risk and Loyalty?
by Scridon Mircea-Andrei - 43-50 Revitalizing Rural Tourism through Creative Tourism: the Role and Importance of the Local Community
by Souca Maria Luiza - 51-56 Local Citizens Influence on the Company’s CSR Communication
by Zieita Younes & Chenag Samiha
June 2019, Volume 2, Issue 1
- 5-15 Colour in Online Advertising: Going for Trust, Which Blue is a Must?
by Broeder Peter & Snijder Hessel - 16-29 It’s a Relationship Business! An Embedded Network’s Internationalization as a Process of Sense-Giving and Sensemaking: The Case of Japan, Shipping Industry
by Járfás Zsuzsanna - 30-39 The Integration of Behavioural Change Models in Social Marketing Programs in Public Health
by Savciuc Oxana & Timotin Alina - 40-49 A First-Mover Lost Market Opportunity: a Case Study
by Shahriar Shamsul Huq Bin & Islam Mahbub Ul & Khan Md. Fayjullah & Arafat Sayed & Rahman Saifur - 50-60 Instruments of Developing Social Marketing in Public Health
by Timotin Alina
December 2018, Volume 1, Issue 2
- 5-11 The Informational Support in Educational Marketing Decision-Making Process in the Republic of Moldova
by Casap Lucia - 14-26 The Impact of Destination Image on Tourists’ Satisfaction and Loyalty in the Context of Domestic Tourism
by Herle Flavia - Andreea - 27-41 Internationalization of Japanese Business Groups – Literature Review
by Járfás Zsuzsanna - 42-53 Service Recovery Strategies versus Customers’ Expectations, Race for Sustainability: a Qualitative Study on Micro Brands
by Bin Shahriar Shamsul Huq & Khan Md. Fayjullah & Arafat Sayed & Islam Mahbub Ul - 54-66 Inspire to Hire and Win the War for Talents
by Șupeală Doru
January 2018, Volume 1, Issue 1
- 1-11 Colour Preference of Online Consumers: a Cross- Cultural Perspective
by Broeder Peter & Scherp Evelien - 12-28 Introduction in the Shopping Centre Sector from Romania - a Brief Inventory of the 24 Biggest Cities - as of July 2017
by Micu Cosmin Bogdan - 29-40 Students’ Total Experience within a Romanian Public University
by Pop Ciprian Marcel & Băcilă Mihai Florin & Slevaș-Stanciu Clarisa Doriana - 41-48 Tokaj Wine Region as a World Heritage Site Complex Development Opportunities
by Szakál Zoltán - 49-58 European Union Integration Impact on Romanian SMEs Performance
by Achim Sorin Adrian & Pintea Mirela Oana & Scridon Mircea-Andrei