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Individual and Corporate Social Responsibility

Author

Listed:
  • Tirole, Jean
  • Bénabou, Roland
Abstract
Society?s demands for individual and corporate social responsibility as an alternative response to market and distributive failures are becoming increasingly prominent. We first draw on recent developments in the "psychology and economics" of prosocial behavior to shed light on this trend, which reflects a complex interplay of genuine altruism, social or self image concerns, and material incentives. We then link individual concerns to corporate social responsibility, contrasting three possible understandings of the term: the adoption of a more long-term perspective by firms, the delegated exercise of prosocial behavior on behalf of stakeholders, and insider-initiated corporate philanthropy. For both individuals and firms we discuss the benefits, costs and limits of socially responsible behavior as a means to further societal goals.

Suggested Citation

  • Tirole, Jean & Bénabou, Roland, 2009. "Individual and Corporate Social Responsibility," CEPR Discussion Papers 7559, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:7559
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    References listed on IDEAS

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    More about this item

    Keywords

    Corporate social responsibility; Prosocial behavior; Shareholder value; Social image; Socially responsible investment;
    All these keywords.

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • D78 - Microeconomics - - Analysis of Collective Decision-Making - - - Positive Analysis of Policy Formulation and Implementation
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

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