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Gender differences in Socially Responsible Consumption. An Experimental Investigation

Author

Listed:
  • L. Becchetti
  • V. Pelligra
  • F. Salustri
  • A. Vásquez
Abstract
We report on a simple experimental study designed to investigate the different gender attitudes towards socially responsible consumption. We use the Vote-with-the-Wallet Game (VWG), a version of a repeated multiplayer prisoner's dilemma that mimics the characteristics of the choice between a conventional and a socially responsible product. More precisely we test the effect of three factors - two different frames and an ex-post redistribution mechanism that transfers resources from purely self-interested consumers to responsible ones. We find that women remain significantly more cooperative (choosing more often the responsible good) when the redistribution mechanism is interrupted and are significantly less satisfied about the behavior of the other players in that treatment.

Suggested Citation

  • L. Becchetti & V. Pelligra & F. Salustri & A. Vásquez, 2016. "Gender differences in Socially Responsible Consumption. An Experimental Investigation," Working Paper CRENoS 201603, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    • Handle: RePEc:cns:cnscwp:201603
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    References listed on IDEAS

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    1. Becchetti, Leonardo & Salustri, Francesco, 2015. "The Vote With the Wallet as a Multiplayer Prisoner's Dilemma," AICCON Working Papers 141-2015, Associazione Italiana per la Cultura della Cooperazione e del Non Profit.
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    11. Leonardo Becchetti & Vittorio Pelligra & Francesco Salustri, 2018. "The impact of redistribution mechanisms in the vote with the wallet game: experimental results," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 51(4), pages 595-619, December.
    12. Rachel Croson & Uri Gneezy, 2009. "Gender Differences in Preferences," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 448-474, June.
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    Cited by:

    1. Sologon, Denisa Maria & Doorley, Karina & O'Donoghue, Cathal & Peluso, Eugenio, 2024. "The Gendered Nature of the Cost-of-Living Crisis in Europe," IZA Discussion Papers 16820, Institute of Labor Economics (IZA).
    2. Davies, Clem & Franke, Marcel & Kuang, Lida & Neumärker, Karl Justus Bernhard, 2022. "A contractarian view on homann's ethical approach: The vision of "new ordoliberalism"," The Constitutional Economics Network Working Papers 01-2022, University of Freiburg, Department of Economic Policy and Constitutional Economic Theory.
    3. Vittorio Pelligra & Alejandra Vásquez, 2020. "Empathy and socially responsible consumption: an experiment with the vote-with-the-wallet game," Theory and Decision, Springer, vol. 89(4), pages 383-422, November.

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    More about this item

    Keywords

    Responsible Consumption; Gender Differences; social preferences; lab experiment;
    All these keywords.

    JEL classification:

    • C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games

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