Nothing Special   »   [go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/p/ags/gewi13/156216.html
   My bibliography  Save this paper

"Fleisch ist mein Gemüse ...": Eine Studie zur Wirksamkeit von Informationskampagnen zur Reduktion eines erhöhten Fleischkonsums

Author

Listed:
  • Nitzko, Sina
  • Cordts, Anette
  • Grethe, Harald
  • Duman, Nuray
  • Spiller, Achim
Abstract
Angesichts des gemessen an den Empfehlungen der Deutschen Gesellschaft für Ernährung zu hohen Pro-Kopf-Fleischverzehrs in der Bevölkerung und der Kenntnis der mit einem erhöhten Fleischkonsum verbundenen negativen Konsequenzen, wird zunehmend über staatliche Steuerungsmaßnahmen zur Reduktion des Fleischkonsums diskutiert. In der vorliegenden empirischen Studie soll deshalb eine Informationskampagne zur Reduktion des Fleischkonsums simuliert und auf ihre Wirksamkeit hin überprüft werden. Die Auswertungen zeigen, dass die Kampagnen bei Personen, welche ohnehin wenig Fleisch essen, wirksamer sind als bei Personen mit durchschnittlichem und hohem Fleischkonsum. Diese Ergebnisse werden vor dem Hintergrund der Knowledge-Gap-Hypothese interpretiert. Verschiedene Kampagneninhalte hatten unterschiedlich starken Einfluss auf die Kampagnenwirksamkeit.

Suggested Citation

  • Nitzko, Sina & Cordts, Anette & Grethe, Harald & Duman, Nuray & Spiller, Achim, 2013. ""Fleisch ist mein Gemüse ...": Eine Studie zur Wirksamkeit von Informationskampagnen zur Reduktion eines erhöhten Fleischkonsums," 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 156216, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi13:156216
    DOI: 10.22004/ag.econ.156216
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/156216/files/Poster2-Nitzko-Fleisch_c.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.156216?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Food Consumption/Nutrition/Food Safety; Marketing;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:gewi13:156216. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/gewisea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.