Report NEP-MKT-2015-03-05

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• José Cevada & Joana César Machado, 2015. "Private Label Brands: Benefits and Challenges - Pingo Doce Case Study," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
• Lee, Dokyun & Hosanagar, Kartik & Nair, Harikesh S., 2014. "The Effect of Social Media Marketing Content on Consumer Engagement: Evidence from Facebook," Research Papers 3087, Stanford University, Graduate School of Business.
• Ali Hortaçsu & Seyed Ali Madanizadeh & Steven L. Puller, 2015. "Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market," NBER Working Papers 20988, National Bureau of Economic Research, Inc.
• Pinna, Fabio & Seiler, Stephan, 2014. "Consumer Search: Evidence from Path-Tracking Data," Research Papers 3174, Stanford University, Graduate School of Business.
• Lach, Saul & Moraga-González, José-Luis, 2015. "Asymmetric Price Effects of Competition," CEPR Discussion Papers 10456, C.E.P.R. Discussion Papers.
• Nair, Harikesh S. & Misra, Sanjog & Hornbuckle, William J., IV & Mishra, Ranjan & Acharya, Anand, 2014. "Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation," Research Papers 3088, Stanford University, Graduate School of Business.
• Anderson, Simon & Baik, Alicia & Larson, Nathan, 2015. "Personalized Pricing and Advertising: An Asymmetric Equilibrium Analysis," CEPR Discussion Papers 10464, C.E.P.R. Discussion Papers.
• Stock, Ruth & Bednarek, Marei, 2014. "As They Sow, so Shall They Reap: Customers’ Influence on Customer Satisfaction at the Customer Interface," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 71820, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
• Hartmann, Wesley R. & Klapper, Daniel, 2015. "Super Bowl Ads," Research Papers 2139, Stanford University, Graduate School of Business.
• Sahni, Navdeep, 2013. "Effect of Temporal Spacing between Advertising Exposures: Evidence from Online Field Experiments," Research Papers 2138, Stanford University, Graduate School of Business.
• Gardete, Pedro M., 2014. "Understanding Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications," Research Papers 3134, Stanford University, Graduate School of Business.
• Sahni, Navdeep & Zou, Dan & Chintagunta, Pradeep, 2014. "Effects of Targeted Promotions: Evidence from Field Experiments," Research Papers 3243, Stanford University, Graduate School of Business.
• Lach, Saul & Spiegel, Yossi & Hendel, Igal E, 2015. "Consumers' Activism: The Cottage Cheese Boycott," CEPR Discussion Papers 10460, C.E.P.R. Discussion Papers.