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Resisting Social Pressure in the Household Using Mobile Money: Experimental Evidence on Microenterprise Investment in Uganda

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Abstract
I examine whether changing the form of disbursement of a microfinance loan enables female microfinance borrowers to overcome intra-household sharing pressure and grow their businesses. Using a field experiment with 3,000 borrowers in Uganda, I compare the disbursement of a loan as cash to disbursement onto a digital account. After 8 months, women who received their microfinance loan on the digital account had 11 percent higher (US$70) business capital and 15 percent higher (US$18) profits compared to those who received their loan as cash. Impacts were greatest for women who experienced pressure to share money with others in the household at baseline.

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  • Emma Riley, 2024. "Resisting Social Pressure in the Household Using Mobile Money: Experimental Evidence on Microenterprise Investment in Uganda," American Economic Review, American Economic Association, vol. 114(5), pages 1415-1447, May.
    • Handle: RePEc:aea:aecrev:v:114:y:2024:i:5:p:1415-47
    DOI: 10.1257/aer.20220717
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    Cited by:

    1. Augsburg, Britta & Malde, Bansi & Olorenshaw, Harriet & Wahhaj, Zaki, 2023. "To invest or not to invest in sanitation: The role of intra-household gender differences in perceptions and bargaining power," Journal of Development Economics, Elsevier, vol. 162(C).
    2. Jean N. Lee & Jonathan Morduch & Saravana Ravindran & Abu S. Shonchoy, 2023. "The Social Meaning of Mobile Money: Willingness to Pay with Mobile Money in Bangladesh," Working Papers 2304, Florida International University, Department of Economics.
    3. Seema Jayachandran, 2021. "Social Norms as a Barrier to Women’s Employment in Developing Countries," IMF Economic Review, Palgrave Macmillan;International Monetary Fund, vol. 69(3), pages 576-595, September.
    4. Eliana Carranza & Aletheia Donald & Florian Grosset & Supreet Kaur, 2022. "The Social Tax: Redistributive Pressure and Labor Supply," NBER Working Papers 30438, National Bureau of Economic Research, Inc.
    5. Carlotta Nani, 2024. "Perceived abilities and gender stereotypes within the household: experimental evidence from Bangladesh," IHEID Working Papers 19-2024, Economics Section, The Graduate Institute of International Studies.
    6. Lee, Jean N. & Morduch, Jonathan & Ravindran, Saravana & Shonchoy, Abu S., 2024. "The social meaning of mobile money: Earmarking reduces the willingness to spend in migrant households," Journal of Economic Behavior & Organization, Elsevier, vol. 221(C), pages 675-688.
    7. Michael Callen & Miguel Fajardo-Steinhäuser & Michael G. Findley & Tarek Ghani & Michael J. Callen, 2024. "Can Digital Aid Deliver during Humanitarian Crises?," CESifo Working Paper Series 11220, CESifo.

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    More about this item

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D13 - Microeconomics - - Household Behavior - - - Household Production and Intrahouse Allocation
    • G51 - Financial Economics - - Household Finance - - - Household Savings, Borrowing, Debt, and Wealth
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance

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