We present the experiences from building a web-scale user modeling platform for optimizing display advertising targeting at Yahoo!

ABSTRACT. We present the experiences from building a web-scale user modeling platform for optimizing display advertising tar- geting at Yahoo!

ABSTRACT. We present the experiences from building a web-scale user modeling platform for optimizing display advertising tar- geting at Yahoo!

Jul 13, 2015 · Create successful ePaper yourself ... Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software. START NOW.

A typical behavioral targeting system optimizing purchase activities, called conversions, faces two main challenges: the web-scale amounts of user histories to ...

Feb 21, 2024 · The growing interest in personalization in online systems, seen in the mid- and end-2000s, led researchers to start exploring ways to model user ...

The current challenge is to integrate the two processes introduced by the Web - to bring together researchers working on different kinds of adaptive information ...

We propose SUM, an online user modeling framework that focuses on optimal usage of all existing user features and complex models within production constraints, ...

Mar 5, 2024 · The goal of the engagement modeling is to show users the most relevant and engaging ads based on their interests and preferences.

Missing: targeting. | Show results with:targeting.