Mar 2, 2015 · The purpose of this study is to investigate the moderating influence of cultural difference on the relationships between motivations of social ...
This paper further investigates the moderating effects of cultural difference and socio-economic status on the link between these motivational factors and ...
It is proposed that entertainment, information seeking, socialization, and self-presentation are the motivational factors affecting continuance intention of ...
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Understanding culture's role in social media use is important not only for social media customization strategies for local markets, but also for guiding the ...
Understanding the roles of cultural differences and socio-economic status in social media continuance intention. Information Technology & People. doi ...
Understanding the roles of cultural differences and socio-economic status in social media continuance intention. Information Technology & People, 28 (1) ...
Understanding the roles of cultural differences and socio-economic status in social media continuance intention · Social media usage and acculturation: A test ...
The purpose of this study is to examine the effects of different gratifications on the continuance intention to use WeChat in China.
Jun 5, 2017 · The purpose of this paper is to explore the moderating role of social media usage in the relationship among multicultural experiences, ...
Our findings reveal seven distinct configurations of causal conditions for inducing continuance intention towards social media among Chinese users. Particularly ...