Evidence from academic literature and industrial statistic indicates that users' impulsive purchase behavior may lead to considerable economic benefit for the ...

This study proposes a research model to address the influences of technology attractiveness, which is composed of task, social, and physical attractiveness, on ...

Methods: Drawing on stimulus-organism-response framework, this paper explores how technical cues and situational cues affect impulse buying behavior in social ...

Aug 15, 2024 · This research analyzes the influence of product presentation videos on online impulsive buying behaviors in this demographic, using the Shopee video platform ...

The analysis results indicate that flow plays an important role in facilitating customers' impulsive purchasing in social commerce environments. Moreover, the ...

Jan 12, 2024 · This study proposes a theoretical research model and analyzes the internal mechanism of streamers' physical attractiveness affecting consumers' response.

Understanding the role of technology attractiveness in promoting social commerce engagement: Moderating effect of personal interest · Figures and Tables · Topics ...

The rise of mobile shopping has made shopping behavior much more flexible and convenient, leading to a rise in impulse purchases. This is especially true for ...

Jul 27, 2024 · This study aims to provide a comprehensive knowledge map and in-depth analysis of research on impulsive purchase behavior, helping readers understand the ...

Sep 5, 2018 · The rapid growth and increasing convergence of social networking and e-commerce open up a new era of social commerce, wherein people are ...