The main purpose of this study is to examine the inter-relationships between KM, marketing performance and financial performance. Building on extensive ...
Empirical results support the positive and significant link between KM and financial performance. Meanwhile, the findings also confirm that the indirect effect ...
Abstract—Knowledge management (KM) is extremely valuable for competitive advantage. However, we know little about the influence mechanism of KM on ...
People also ask
What is knowledge management in marketing?
What is the relationship between risk management practices and financial performance?
This study examines the role of marketing knowledge management (assets and capabilities) in enhancing digital financial innovation through the moderating ...
Findings The main findings revealed that marketing knowledge management had a significant favorable influence on bank performance. Fintech innovation acted as ...
This research study addresses the complex interaction in between advertising and marketing capabilities, financial performance, and the moderating impact of ...
ABSTRACT. This study examines the role of marketing knowledge management (assets and capabilities) in enhancing digital financial innovation through the ...
Aug 30, 2023 · The applied results have shown that there is a significant and positive effect of marketing knowledge management on marketing performance, and ...
Missing: Financial | Show results with:Financial
Validation of the impact of marketing knowledge management on ...
www.emerald.com › doi › full › html
Aug 31, 2020 · This study aims to examine and validate the impact of marketing knowledge management (MKM) (assets and capabilities) on business performance (BP) ...
4. Knowledge management has a slightly greater impact on financial performance in foreign enterprises (operating in Serbia) compared to domestic (Serbian) ...