The attraction effect increases the attractiveness of one option (the target) when a new, inferior option (the decoy) is added to a choice set.
Nov 15, 2022
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In this paper, we examine whether the attraction effect will manifest in an applied setting such as the crowd- funding context, where product attributes are ...
(PDF) The Attraction Effect in Crowdfunding - ResearchGate
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Jun 10, 2022 · We found that the attraction effect significantly shifted backers' preferences from a low-priced to a high-priced reward by approximately 25 ...
Jul 11, 2020 · We found that the attraction effect significantly shifted backers' preferences from a low-priced to a high-priced reward by 18.8 to 28.2 percent ...
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We found that the attraction effect significantly shifted backers' preferences from a low-priced to a high-priced reward by 18.8% to 28.2% in different ...
Mar 31, 2021 · We found that the attraction effect significantly shifted backers' preferences from a low-priced to a high-priced reward by approximately 25 ...
Adding a 'decoy option' may give extra boost to crowdfunding
www.news.iastate.edu › news › 2022/11/29
Nov 29, 2022 · Their findings, published in Information Systems Research, show the attraction effect shifted preferences from a low-priced to a high-priced ...
The Attraction Effect in Crowdfunding ; Publication type. Research article (journal) ; Peer reviewed. Yes ; Publication status. Published ; Year. 2022 ; Journal.
Many decisions are increasingly made in online contexts. It is therefore important to understand the impact of websites and their context on our decision-making ...
Our findings suggest that similarity is positively related to funding intention for all crowdfunding founders.