Virtual brand communities are increasing their importance day by day due to the fact that many consumers are using several online tools to share ideas and ...
Dec 4, 2009 · Virtual brand communities are increasing their importance day by day due to the fact that many consumers are using several online tools to ...
Abstract: Virtual brand communities are increasing their importance day by day due to the fact that many consumers are using several online tools to share.
The study found that online brand community activities influenced customer-product relationships, and not customer-brand nor customer-company relationships.
Virtual brand communities are increasing their importance day by day due to the fact that many consumers are using several online tools to share ideas and ...
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This work analyses the effect of participation in a virtual community on consumer commitment and tries to explore how consumers can be motivated.
Dec 9, 2019 · We investigate the reasons behind such participation and the moderating role of perceived ease of use and perceived control based on the social exchange theory.
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This study aims to provide an integrated framework for operational and user characteristics' antecedents associated with consumers' participation in online ...
This paper investigates behavior and determinants of the behavior of small group brand community participants.
Missing: Spanish | Show results with:Spanish
This study aims to identify some key antecedents and consequences of opinion leadership in this context. Our results, based on data collected from 808 followers ...