This article examines information sharing on Twitter and its effects on corporate credibility and corporate image, mediated by informedness and engagement.
ABSTRACT. This article examines information sharing on Twitter and its effects on corporate credibility and corporate image, mediated by.
This article examines information sharing on Twitter and its effects on corporate credibility and corporate image, mediated by informedness and engagement.
It is found that informedness and engagement play an important role in how the corporate image is being perceived and the depth of the relationship among ...
Social Influence: The Effect of Twitter Information on Corporate Image ; English · Proceedings of the International Conference on Electronic Commerce · Published - ...
Sep 14, 2012 · This article examines information sharing on Twitter and its effects on corporate credibility and corporate image, mediated by informedness ...
Maikel de Maertelaere, Ting Li, Guido Berens: Social influence: the effect of Twitter information on corporate image. ICEC 2012: 292-293.
While social appearance negatively affected the trustworthiness of information shared on Twitter, the social capital effect on Twitter use was insignificant.
Social media enables a company to achieve business growth, increase customer engagement while developing and strengthening relationships.
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[PDF] If You Can't Take the Tweet: Understanding Corporate Social ...
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ABSTRACT. Companies are increasingly taking action on societal issues and are aware of the impact that their corporate voice has on impressionable publics.
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