Jun 22, 2020 · This study examines the information types and forms that influence consumers in their decision-making process on social commerce.

Jun 22, 2020 · This study examines the information types and forms that influence consumers in their decision-making process on social commerce. Building on ...

This study examines the information types and forms that influence consumers in their decision-making process on social commerce. Building on uses and ...

This study examines the information types and forms that influence consumers in their decision-making process on social commerce.

Using an eye-tracking approach on a popular social commerce site with a sample of 23 consumers, we find significant differences in the types of information used ...

We ground this research on an exploratory study that captures eye-tracking data during a decision-making task of product selection.

Seeking Information on Social Commerce: An Examination of the Impact of User- and Marketer-generated Content Through an Eye-tracking Study. Patrick Mikalef ...

Feb 1, 2024 · To overcome these limitations, we ground this research on an exploratory study that captures eye-tracking data during a decision-making task of ...

Apr 17, 2018 · Abstract. Driven by the increasing popularity of social commerce sites, this study seeks to examine the information sources and formats that ...

Understanding the differential effectiveness of marketer versus user-generated advertisements in closed social networking sites: an empirical study of WeChat.