Nov 3, 2011 · This paper illustrates that adopting this emerging advertising scheme has profound impacts on one fundamental function of advertising—signaling ...
Performance-based advertising is becoming increasingly popular in the online advertising industry, where advertisers pay the publisher only when the ...
This paper explores the impact of this new adver- tising format on one basic function of advertising: signaling product quality. More specifically, does the.
This paper illustrates that adopting this emerging advertising scheme has profound impacts on one fundamental function of advertising---signaling product ...
This paper illustrates that adopting this emerging advertising scheme has profound impacts on one fundamental function of advertising—signaling product quality.
Nov 7, 2007 · We study how the performance-based advertising scheme affects one of the fundamental functions of advertising - signaling product quality.
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Performance-based advertising is becoming increasingly popular in the online advertising industry, where advertisers pay the publisher only when the ...
We study how the performance-based advertising scheme affects one of the fundamental functions of advertising - signaling product quality. ... We find that the ...
Nov 23, 2009 · This paper illustrates that adopting this emerging advertising scheme has profound impacts on one of the fundamental functions of advertising - ...
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We find that manufacturers use both price and advertising to signal the quality of their products; when price exceeds the full information case, manufacturers ...