Conjoint analysis (CA) and analytic hierarchy process (AHP) are common methods for measuring preferences with CA dominating marketing research and practice ...

Both methods mainly differ with respect to their basic conception: AHP is a compositional method whereas CA is designed in a decompositional manner. Our study ...

Therefore, we conducted an empirical study comparing AHP and CA in order to find out whether both methods reach similar (converging) results or which method.

Conjoint analysis (CA) and analytic hierarchy process (AHP) are common methods for measuring preferences with CA dominating marketing research and practice ...

Preference Measurement with Conjoint Analysis and AHP: An Empirical Comparison. Helm, Roland ; Manthey, Laura ; Scholl, Armin ; Steiner, Michael. Details ...

In this paper, we compare a new online version of AHP with Adaptive Conjoint Analysis (ACA) on the basis of a comprehensive empirical study in tourism which ...

Conjoint analysis is a technique for measuring trade-offs concerning preferences and intentions to buy. It can simulate situations in which consumers may ...

Conjoint Analysis (CA) is a very popular class of methods for measuring consumer preferences, both in research and practice. However, since a couple of ...

Sep 28, 2018 · Both the Conjoint analysis and the AHP method can be used to measure preferences of respondents and determine relative importance of attributes ...

Conjoint Analysis (CA) is a very popular class of methods for measuring consumer preferences ... An empirical comparison of three variants of the AHP and ...