Dec 8, 2020 · This study examines the effects of employees' personal social media posts on external publics' online engagement and offline word-of-mouth (WOM) intentions ...
Dec 8, 2020 · Specifically, it investigates how employee post characteristics including valence and content and employer reputation jointly influence publics' ...
Specifically, it investigates how employee post characteristics including valence and content and employer reputation jointly influence publics' online and ...
A significant two-way interaction effect between message valence and employer reputation was found for all three measures of online engagement: like F(1,207) 5 ...
Public responses to employee posts on social media: the effects of message valence, message content, and employer reputation ... Publisher logo. Links to ...
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PurposeThis study examines the effects of employees' personal social media posts on external publics' online engagement and offline word-of-mouth (WOM) ...
Recent findings demonstrate work-related social media posts by employees affect the public's perceptions of an organization (Lee et al., 2021); and the present ...
Dec 27, 2022 · The results revealed that employee posts on strong-tie social media platforms will lower employee engagement via the mediating role of work–life conflict.
This study examines how employees' messages about a corporate crisis affect external publics' attitudes and behaviors toward an organization.
This study examines how employees' messages about a corporate crisis affect external publics' attitudes and behaviors toward an organization.