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This publication is the fruit of a collaborative research between academics from the marketing and the artificial intelligence fields.
Summary. This publication is the fruit of a collaborative research between aca- demics from the marketing and the artificial intelligence fields.
This publication is the fruit of a collaborative research between academics from the marketing and the artificial intelligence fields.
Summary. This publication is the fruit of a collaborative research between aca- demics from the marketing and the artificial intelligence fields.
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We have faced an interesting problem with KDD in relation to marketing causal modelling and its resolution by Genetic Fuzzy Systems. The problem presents a ...
A knowledge discovery method based on genetic-fuzzy systems for obtaining consumer behaviour patterns. An empirical application to a Web-based trust model.
This methodology is based on genetic fuzzy systems, a specific hybridization of artificial intelligence methods, that is proper for the problems we offer.
In sum, by applying this methodology we obtain useful information patterns (fuzzy rules) which help to better understand the relations among the elements of the ...
A knowledge discovery method based on genetic-fuzzy systems for obtaining consumer behaviour patterns. An empirical application to a Web-based trust model.
The paper introduces a novel problem based on causal modeling in marketing where knowledge discovery is able to provide useful results (as.