Abstract: More and more on-line experiments have been done in E-Commerce in order to understand the behavior of users or customers and then apply the data ...
Request PDF | On Jun 1, 2017, Dapeng Liu and others published Issues with conducting controlled on-line experiments for E-Commerce | Find, read and cite all ...
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We discuss cookie stability, survivorship bias, selection bias, perceived trends, side effects, and seasonality and share methodologies that can be used to ...
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Oct 19, 2023 · We discuss these connections as well as the use and drawbacks of stratified sampling in more detail in Section SM1 of the Supplementary Material ...
Jul 28, 2022 · This article provides a primer to business leaders, data scientists, and academic researchers on business experimentation at scale.
In this article we review challenges that require new statistical methodologies to address them. In particular, we discuss the practice and culture of online ...
Sep 22, 2023 · The article (a) introduces a set of principles to encourage ethical and responsible experimentation to protect users, customers, and society.
Controlled experiments can transform decision making into a scientific, evidence-driven process—rather than an intuitive reaction ...
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This paper highlights top challenges in the field of OCEs and common solutions based on discussions leading up to the summit, during the summit, and afterwards.
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All e-commerce companies therefore need to embrace this “test and learn” culture if they are to improve their online performance and out-compete their rivals.