This paper investigates whether displaying a static image of the source can affect the perceived credibility of a message that aims to promote regular exercise.

This paper investigates whether displaying a static image of the source can affect the perceived credibility of a message that aims to promote regular exercise.

This paper investigates whether displaying a static image of the source can affect the perceived credibility of a message that aims to promote regular exercise.

In a persuasive communication, not only the message but also the source of the message can influence the persuasibility of the audience.

Abstract. In a persuasive communication, not only the message but also the source of the message can influence the persuasibility of the audience. This.

Is it Me or Is it what I say? Source Image and Persuasion · List of references · Publications that cite this publication.

Aug 1, 2024 · Cialdini's 6 Principles of Persuasion are reciprocity, scarcity, authority, commitment and consistency, liking and consensus.

Sep 7, 2016 · The Unity Principle is the shared identity that the influencer shares with the influencee. According to Cialdini, the Unity principle moves beyond surface ...

Aug 21, 2024 · Neuroscience Says This Is the Best Way to Start a Persuasive Presentation. People want to know the big picture before the details.

Effective persuasion involves four distinct and essential steps. First, effective persuaders establish credibility. Second, they frame their goals in a way that ...