Sep 1, 2022 · We examined the relationship between TV commercial airing and purchase timing using three types of data: TV metadata, TV viewership data, and ID-POS data.
We examined the relationship between TV commercial airing and purchase timing using three types of data: TV metadata, TV viewership data, and ID-POS data.
To demonstrate the short-term advertising effects of TV commercials on shoppers, we examined the relationship between TV commercial airing and purchase ...
Carreón, E. C. A., Nonaka, H., Hentona, A., & Yamashiro, H. (2019). Measuring the influence of mere exposure effect of TV commercial adverts on purchase ...
In addition, by applying customer IDs to clustering, it was found that approximately 4.8% of all shoppers responded evenly to TV commercials for all brands.
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How do you analyze a TV commercial?
What is POS data analysis?
ID-POS data have been analyzed in many retail stores for several decades, and the results have been used to support decision-making such as sales promotion ...
ID-POS data analysis using TV commercial viewership data. T Horikomi, MI Ito, T Ohnishi. The Review of Socionetwork Strategies 16 (2), 431-451, 2022. 1, 2022.
"ID-POS Data Analysis Using TV Commercial Viewership Data," The Review of Socionetwork Strategies, Springer, vol. 16(2), pages 431-451, October. More about ...
It includes viewership data, such as the shows and ads watched, as well as demographic and behavioral data of the viewers. CTV data is valuable for advertisers ...
May 3, 2023 · ID-POS data generated in this business model becomes Big Data, making data quality levels difficult to obtain and valuable features hard to ...
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