Jul 1, 2020 · Result shows that the three most important factors are “price”, “brand” and “product design and style”.
Jul 16, 2020 · Result shows that the three most important factors are “price”, “brand” and “product design and style”. Therefore, the research gives two ...
Factors Affecting the Purchase Decision of Sneakers in Post-90s Consumer Groups · List of references · Publications that cite this publication.
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Jun 8, 2022 · The study's objective is to analyse the factors affecting the decision making process of Chinese post-90s consumers in purchasing sneakers.
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The importance of variables affecting consumers' purchase intentions for sports shoes, ranked from highest to lowest, is as follows: Outsole Type, Presence of ...
Specific groups often influence consumers in the purchase ... understand the factors influencing the buying decision of sneakers by the post 90s consumer.
Therefore, it is reasonable to assume these consumers are motivated by environmental factors which positively influence consumer attitudes to purchase sneakers.
A significant part of sneakers' value includes the price companies pay celebrity endorsers to attract consumers and build long-term loyalties. In the 1980s and ...
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Jun 21, 2021 · The aim of this study was to investigate popular culture and social media and their influence on fashion conscious consumers interested in secondary sneaker ...
Aug 24, 2024 · Findings reveal that brand image, the desire for uniqueness, and product features significantly and positively impact the purchasing intentions ...
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