PDF | On Jun 6, 2013, Feng‐Sheng Wang published Empirical Study of Online Auction Seller Switching: The Case of Yahoo vs. Ruten in Taiwan | Find, ...
The model was tested using a field study of 248 sellers from two online auction websites. The results show that OAPP strategies will affect switching costs ...
The model was tested using a field study of 248 sellers from two online auction websites. The results show that OAPP strategies will affect switching costs ...
[PDF] Empirical Study of Online Auction Seller Switching: The Case of ...
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Kimo and Ruten-eBay, the online auction websites in Taiwan. Yahoo!Kimo started business in Taiwan in 1998. As the country's largest OAPP, Yahoo!Kimo has.
Empirical Study of Online Auction Seller Switching: The Case of Yahoo vs. Ruten in Taiwan. T. Lin, C. Liu, and F. Wang. PACIS, page 258. (2013 ).
Apr 2, 2012 · Using the competition between Yahoo!Kimo and Ruten eBay, two leading auction platforms in Taiwan, as the backdrop, we developed a research model ...
From either the transaction amount or the number of items, Yahoo! Taiwan seems superior to its counterpart. Hence, this study decides to pick Yahoo! Taiwan as ...
Missing: Switching: Ruten
Empirical Study of Online Auction Seller Switching: The Case of Yahoo vs. Ruten in Taiwan. PACIS 2013: 258; 2012. [j13]. view. electronic edition via DOI ...
Empirical Study of Online Auction Seller Switching: The Case of Yahoo vs. Ruten in Taiwan, Tung-Ching Lin, Chih-Chung Liu, and Feng-Sheng Wang. PDF · Employees ...
The model was tested using a field study of 248 sellers from two online auction websites. The results show that OAPP strategies will affect switching costs ...