Jun 16, 2014 · This paper is focused on the identification of influencers that can have an important impact over the decision-making of other users. For this ...
Jun 16, 2014 · This paper is focused on the identification of influencers that can have an important impact over the decision-making of other users. For this ...
The paper is focused on the identification of influencers which can have an important impact over the decision making of other users. For this purpose,.
Jun 16, 2014 · This paper is focused on the identification of influencers that can have an important impact over the decision-making of other users.
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The obtained results reveal that influencers are not determined by the number of performed reviews, but by the variety or scope of their performed reviews ...
This paper is focused on the identification of influencers that can have an important impact over the decision-making of other users.
Jun 15, 2024 · This study aims to investigate the intricate relationships among different factors of eWOM information, including information credibility, information ...
This study provides insights into the five key antecedents to the effective use of eWOM from the perspectives of social capital and self-determination.
Analysis of the impact of social network sites and eWOM marketing ...
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Jun 11, 2020 · This study, with regard to new ways of marketing in today's digital world, has tried to analyze and evaluate the impact of marketing through social network ...
This paper investigates the effect of network centrality and network density on the propensity to engage in positive and negative eWOM, using social networks ...