Oct 22, 2024 · This study aims to explore the impacts of customers' positive or negative experience of using online banking services on consumers' emotions.
This study aims to explore the impacts of customers' positive or negative experience of using online banking services on consumers' emotions.
Thus, this study aims to explore the impacts of customers' positive or negative experience of using online banking services on consumers' emotions. Furthermore, ...
Purpose The purpose of this paper is to investigate the multidimensional concept of mobile banking service quality (security/privacy, practicity, design/ ...
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Since customers' expectations have extended from mostly utilitarian-oriented goals to incorporate hedonic goals, the proposed model includes both utilitarian ...
This study advances a research model that not only delineates between customers' utilitarian and hedonic expectations for online shopping but also highlights ...
Effects of Utilitarian and Hedonic Emotion on the Use of Online Banking Service. Authors: 洪為璽. Hung, Wei-Hsi Tseng, Chih-Lang Chang, Fang-Kai Ho, Chin-Fu.
The influence of perceived ease of use on user satisfaction will be greater for utilitarian than for hedonic Apps. Hedonic products/services, on the other hand ...
Hence, this study uses four task-related attributes as sub-dimensions of utilitarian quality of web-based retailing: information quality, website navigability, ...
Compared to utilitarian items, hedonic products generate more intense emotional responses and sentiments from the user (Holbrook & Hirschman, 1982). According ...