This study examines the development of customer product loyalty through mobile advertising by considering the drivers from affective and cognitive perspectives.

Oct 22, 2024 · An Elaboration Likelihood Model (ELM) identifies affective and cognitive concerns for defining the drivers of consumer behavior. Involvement and ...

Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives · Chih-Cheng Lu, Ing-Long Wu, Wei-Hung Hsiao · Published in ...

Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives. https://doi.org/10.1016/j.ijinfomgt.2018.12.020 ...

Mobile advertising is important for carrying out personalization with marketing effort. • Consumer loyalty to the products is the target of mobile advertising.

The results show the key role of affective experience and its impact on cognitive experience and that both dimensions positively influence the satisfaction and ...

This research aims to determine the effect of green marketing, service quality on customer loyalty through customer satisfaction as an intervening variable.

This study examines user engagement and loyalty in mobile applications for restaurant home deliveries during the COVID-19 pandemic.

May 21, 2022 · This model theorizes that attitudinal loyalty develops via three stages: cognitive loyalty, affective loyalty, and conative loyalty, with ...

Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives · Chih-Cheng LuIng-Long WuWei-Hung Hsiao. Business. Int. J ...