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Jun 30, 2018 · Abstract: This paper studies the determinants of sellers' paid search advertising adoption and their spending on the advertisement.
"Determinants of online sellers' advertising: An empirical study on ...
aisel.aisnet.org › whiceb2018
This paper studies the determinants of sellers' paid search advertising adoption and their spending on the advertisement. Based on the theory of advertising ...
First, the C2C model provides an online transaction platform for individual buyers and sellers; thus, the buyers and sellers can auction product online. Second, ...
This paper postulates that five factors, the perceived ease of use of the website, perceived usefulness of the website, vendor competence, introduction and ...
Empirical Study on the comprehensive evaluation of e-service quality in Chinese. C2C markets. Journal of Applied Statistics & Management, 4, 604-619. Fan ...
Our empirical data analyses suggest that online transaction volumes of Taobao sellers demonstrate many stochastic properties similar to those on eBay with some ...
Forthisstudy,empiricaldatawascollectedusingonlinesurveyfromcollegestudentsinChina.An onlinesurveyquestionnairewasimplementedandthen ...
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With the explosive growth of electronic markets in China, the study of C2C online sales becomes increasingly important. This paper attempts to understand seller ...
Aug 10, 2022 · The primary objective of this study was to determine the intention-based critical determinants of E-commerce utilization in China from the end users' ...
Missing: advertising: | Show results with:advertising:
An empirical study on repeat consumer's shopping satisfaction ...
ouci.dntb.gov.ua › works › ldvVDmG7
An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan: the role of value, trust and engagement.