Online impulse buying therefore entails two key drivers, technology use and trust belief, and the mediator of flow experience. Grounding on flow experience, technology-use features, and trust belief, this study proposes a novel research model to examine impulse buying behavior in a complete manner.
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Online impulse buying therefore entails two key drivers, technology use and trust belief, and the mediator of flow experience.
Online impulse buying therefore entails two key drivers, technology use and trust belief, and the mediator of flow experience. Grounding on flow experience, ...
Online impulse buying therefore entails two key drivers, technology use and trust belief, and the mediator of flow experience. Grounding on flow experience, ...
Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users · Ing-Long Wu, Kuei-Wan Chen, Mai-Lun Chiu · Published ...
Therefore the purpose of this research paper is to identify and analyse the factors that affect impulse buying, specifically the Business-to-Consumer type, in ...
Jan 4, 2016 · Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users. Ing-Long Wu*, Kuei-Wan Chen, Mai ...
Perceived risks significantly influence consumers' online buying behaviors, as they involve uncertainties and worries associated with online shopping. Research ...
ABSTRACT. The aim of this paper is to explore the drivers of impulse purchase online in an emerging market where internet penetration is growing rapidly.
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May 16, 2023 · The empirical findings indicate that social presence and sales promotion positively affect flow experience, subsequently triggering consumers' impulse buying ...
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