Aug 30, 2022 · The study follows a popular means-end chain (MEC) analysis methodology, which is widely used in the marketing sector. The result shows that six ...
The study follows a popular means-end chain (MEC) analysis methodology, which is widely used in the marketing sector. The result shows that six core values ...
Oct 18, 2022 · ... means-end chain (MEC) theory (Gutman, 1997) to explore consumer motivation in cross-border e-commerce are limited. The MEC theory allows ...
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Dec 14, 2022 · This study collected 198 references related to cross-border e-commerce from 2016 to 2021, briefly introduced the current situation and development trend of ...
Missing: motives | Show results with:motives
In this section, we also illustrate how the means-end chain can be applied to study customer value. In section three, we describe the research methodology, ...
May 31, 2024 · Therefore, this article aims to explore the influencing factors of consumer purchase intention of cross-border e-commerce based on a wireless ...
Jul 19, 2023 · This study analyzes research contexts, theoretical applications and methods, and unifies a CBEC definition as a benchmark for future research.
Missing: motives | Show results with:motives
Feb 2, 2024 · Customer desire for fresh experience and products from foreign markets has fueled rapid growth of cross-border electronic commerce (CBEC).
The literature analysis focused on key CBEC topics: consumer behavior, supply chain, risk management, and platform. The four important areas related to CBEC are ...
Missing: toward | Show results with:toward
The study discussed the way to enterprises entering the international market and analyzed the relationship between globalization and e-commerce based on the ...
Missing: motives toward means-