A variance-adjusting debiasing (VAD) meta-algorithm is proposed that is efficient, robust, and practical as it is able to mitigate maximization bias ...

Feb 25, 2021 · Predicting user response probability such as click-through rate (CTR) and conversion rate (CVR) accurately is essential to online advertising ...

推荐/广告/搜索领域工业界经典以及最前沿论文集合。A collection of industry classics and cutting-edge papers in the field of recommendation/advertising/search.

In this paper, we present a comprehensive calibration solution for online advertising. More specifically, we propose a calibration algorithm to exploit implicit ...

Jan 7, 2021 · In this survey, we provide a comprehensive review of user response prediction in online advertising and related recommender applications.

Papertalk is an open-source platform where scientists share video presentations about their newest scientific results - and watch, like + discuss them.

May 8, 2021 · In this survey, we provide a comprehensive review of user response prediction in online advertising and related recommender applications. Our ...

Predicting a click, as the first measurable user response, is an important step for many digital advertising and recommendation systems to capture the user ...

Sep 14, 2020 · Calibrating user response predictions in online advertising · Speakers · Organizer · Categories · About ECML-PKDD 2020 · Like the format? Trust ...

Calibrating User Response Predictions in Online Advertising ... Due to the sparsity and latency of the user response behaviors such as clicks and conversions, ...